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Exchange Bank & Trust Target Audience
User Segments
Age: 32
Gender: Male
Occupation: Active Duty Military (Logistics)
Education: Associate Degree, Logistics Management
Age: 28
Gender: Female
Occupation: Military Spouse (Teacher)
Education: Bachelor's Degree, Elementary Education
Age: 48
Gender: Male
Occupation: Retired Military (IT Specialist)
Education: Bachelor's Degree, Information Technology
Sergeant Mark Miller
Goals
- Secure a low-interest home loan for our family's first house near base
- Establish a robust savings plan for our children's future education
- Efficiently manage finances while deployed or on TDY.
Pain Points
- Lack of accessible banking services while deployed overseas
- Difficulty in quickly resolving financial issues from remote locations
- Finding financial advice that understands military-specific benefits and challenges.
Exchange Bank & Trust Geographic Distribution
Exchange Bank & Trust primarily serves Northeast Kansas and Northwest Missouri, maintaining a strong local presence across 10 branches. Its market is exclusively within the United States.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily consist of 2-4 person households, with a strong focus on medium-income individuals and families. The bank caters to a stable economic segment.
Employment Status
Income Distribution
Education Level
Exchange Bank & Trust Behavior Analysis
Behavior Profile
Device Breakdown
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