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Exchange Bank & Trust is a community bank with a 168-year history serving Northeast Kansas and Northwest Missouri. They offer a comprehensive range of personal and business banking services, including checking and savings accounts, loans, mortgages, and investment services. They pride themselves on their personalized service, local decision-making, and deep community involvement.
Company : Exchange Bank & Trust
Industry : BankingFinancial ServicesAgriculture Loans
Exchange Bank & Trust Key Value propositions
Exchange Bank & Trust Latest news
EBT.ca.gov
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Exchange Bank & Trust | Personal, Business & Military Banking
Exchange Bank has been a strong and stable community bank since 1856, five years before Kansas was admitted to the Union as a free state.
Electronic Benefits Transfer (EBT) | OTDA
The EBT card allows you to buy groceries and other items with your cash benefits at participating stores and other locations. EBT Card Freeze. Use the new ...
EBT Card
Once reported, your EBT card is disabled and you are told how to get a new card. It is important that you call customer service as soon as possible! If ...
Exchange Bank & Trust SWOT Analysis
Strengths
168-year history and established customer baseStrong community involvement and local focusSpecialized services for farmers and military personnel
Weaknesses
Smaller branch network compared to larger banksMay have limited online and digital banking featuresPotential vulnerability to economic downturns in rural areas
Opportunities
Expand digital banking services to attract younger customersDevelop partnerships with local businesses to offer bundled servicesLeverage agricultural expertise to gain market share in rural communities
Threats
Competition from larger banks with wider service offeringsIncreasing regulatory scrutiny and compliance costs in the banking industryEconomic fluctuations impacting agricultural and rural economies
Top Marketing Strategies for Exchange Bank & Trust
Digital Banking Enhancements & Customer Experience Optimization
Enhance the digital banking platform with user-friendly features, such as mobile check deposit, personalized financial management tools, and seamless online account management. Offer exceptional customer service through multiple channels, including live chat, phone support, and responsive email communication.
Targeted Content Marketing for Key Segments
Develop compelling content tailored to the needs and interests of specific customer segments, such as farmers, military personnel, and small business owners. Share insightful articles, educational resources, and success stories highlighting the bank's expertise and commitment to their target audiences.
Exchange Bank & Trust User Persona
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Exchange Bank & Trust Geographic and Demographic Insights
Geographic Insights: Exchange Bank & Trust primarily serves customers in the United States, holding a dominant 99% market share. Canada represents a smaller market with 1%.
Top Countries
United States
99%
Canada
1%
Mexico
%
United Kingdom
%
Germany
%
Demographic Insights: Exchange Bank & Trust caters to a diverse age range, with a strong presence among 35-64 year olds. The gender distribution is balanced.
Age Distribution
Gender Distribution
Exchange Bank & Trust Socio-economic Profile
Household and Income Insights: Exchange Bank & Trust targets households of 2-4 people with predominantly medium income levels, reflecting their family-oriented and community-based approach.
Educational and Employment Insights: The majority of Exchange Bank & Trust's customers have some college or university education and are employed full-time, reflecting the bank's focus on established individuals and families.
Households Size
Income Distribution
Education Level
Employment Status
Exchange Bank & Trust Behavioral Insights
Interest-Based Insights: Target customers are interested in local happenings, agriculture, family activities, and financial planning.
Technology and Social Media Usage: Customers prefer Facebook and Youtube, mainly accessing services through desktops and Android devices.
Interests
Device Breakdown
Social Media Usage
Exchange Bank & Trust Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| UMB Bank | 40% | Banking, Financial Services, Commercial Banking |
| Commerce Bank | 30% | Banking, Financial Services, Consumer Banking |
| Arvest Bank | 29% | Banking, Financial Services, Regional Banking |
