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EatOkra Target Audience

User Segments

Age: 45

Gender: Male

Occupation: Restaurant Owner

Education: Bachelor's Degree, Business Administration

Age: 38

Gender: Female

Occupation: Food Truck Entrepreneur

Education: Associate Degree, Culinary Arts

Age: 32

Gender: Male

Occupation: Catering Business Owner

Education: Master's Degree, Hospitality Management

Marcus 'The Visionary' Brown

Marcus 'The Visionary' Brown

Age: 45
Gender: Male
Occupation: Restaurant Owner
Education: Bachelor's Degree, Business Administration
Industry: Hospitality
Channels: LinkedInInstagramFacebook

Goals

  • To significantly increase brand visibility and customer footfall for my restaurant
  • To access resources and partnerships that can help digitize and streamline my business operations
  • To build a strong community presence and foster loyalty among my customer base.

Pain Points

  • Struggling to effectively market my restaurant online and reach new customers
  • Limited access to affordable and practical business growth strategies
  • Difficulty in finding reliable support and resources tailored for Black-owned businesses.

EatOkra Geographic Distribution

EatOkra's primary market is the United States, focusing on connecting consumers with Black-owned eateries nationwide. Minimal international presence currently exists.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Nigeria flag

Nigeria

0.2%
Ghana flag

Ghana

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

EatOkra users frequently come from 2-4 person households, primarily within the medium income bracket, reflecting a broad consumer base.

Employment Status

Income Distribution

Education Level

EatOkra Behavior Analysis

Behavior Profile

Mobile-first
Discovery
Loyalty Programs
Reviews
Social Sharing
Community Engagement
Cultural Connection
Online Marketing
App Usage
Deals
Saving Favorites
Content Consumption
Feedback
Networking
Digital Improvement

Device Breakdown

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