EatOkra : Market and Competitor Analysis

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EatOkra is a platform that connects customers with Black-owned restaurants, eateries, and food trucks. They offer a free listing service to businesses and generate revenue through advertising and premium subscription options. EatOkra also aims to educate entrepreneurs and build a supportive ecosystem for Black-owned food businesses.

Company : EatOkra

Industry : Food TechRestaurant DirectoryCommunity Marketplace

Major Markets

United States

Canada

United Kingdom

Key Competitors

Black Restaurant Week

Support Black Owned

We Buy Black

EatOkra Key Value propositions

Support Black-owned Businesses

Discover Diverse Cuisine

Community Building

Convenient Food Discovery

EatOkra Latest news

Okra: Nutrition, benefits, and recipe tips

Folate is also important for preventing fetal problems during pregnancy. ... (n.d.). https://health.gov ... HealthlineMedical News TodayGreatistPsych CentralBezzy.

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38K Followers, 4572 Following, 886 Posts - EatOkra® | Find Black-owned Restaurants (@eatokratheapp) on Instagram: "Dig into Black food, culture, ...

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It is also important to limit the intake of foods high in saturated fat, as these can increase LDL cholesterol levels and the risk of heart disease, stroke, and ...

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May 30, 2016 ... While it is difficult for me to adhere to many of the Navajo rules that govern eating patterns, it's important that I remember that these rules ...

EatOkra SWOT Analysis

Strengths

Niche market focusStrong community engagementMobile app accessibility

Weaknesses

Reliance on advertising revenuePotential geographic limitationsCompetition from larger platforms

Opportunities

Expand into new citiesDevelop partnerships (e.g., delivery services)Offer premium features for restaurants

Threats

Changing consumer preferencesEconomic downturn impacting diningIncreased competition within the niche

Top Marketing Strategies for EatOkra

Personalized User Onboarding

This strategy involves crafting a tailored onboarding experience for new users, guiding them through EatOkra's features and benefits. This will help users quickly grasp the value of the platform and increase their engagement and retention.

Leveraged Reciprocity

EatOkra can implement this strategy by offering incentives for users to provide reviews and feedback on Black-owned restaurants. This will not only enrich the platform's content but also create a sense of community and encourage further engagement.

Facebook Messenger Marketing

This strategy utilizes Facebook Messenger to engage with potential and existing customers, sending targeted messages, promotions, and updates. This allows EatOkra to build deeper relationships and drive conversions through a more personalized and interactive channel.

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EatOkra User Persona

Name:

Aisha Williams

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Discovering and supporting new Black-owned restaurants in her city to enjoy diverse culinary experiences and contribute to the local community
Finding healthy and delicious food options that align with her dietary preferences and active lifestyle
Sharing her food experiences and recommendations with friends and followers on social media to inspire others to explore Black-owned businesses

Frustrations

Limited visibility and awareness of Black-owned restaurants beyond the mainstream options
Lack of detailed information and reviews about the authenticity and quality of food at Black-owned establishments
Inconsistent operating hours or difficulty in finding convenient locations of desired Black-owned restaurants

Name:

Marcus Jackson

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Conveniently ordering takeout or delivery from Black-owned restaurants near his workplace or home using EatOkra's platform
Supporting Black entrepreneurs and businesses within his community as a conscious consumer
Finding unique dining experiences and trying new cuisines beyond his usual preferences

Frustrations

Encountering technical difficulties or limited functionality on the EatOkra app during peak ordering times
Limited payment options or difficulty in redeeming discounts or promotions offered by restaurants
Difficulty in discovering Black-owned restaurants that cater to specific dietary restrictions or preferences

Name:

Keisha Thompson

Age :

23

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

Bachelor's Degree (in progress), Business Administration

Preferred platforms

GOALS

Finding affordable and tasty food options near her university campus that fit within her student budget
Discovering trendy and Instagrammable Black-owned restaurants and food spots to share with her followers
Supporting Black-owned businesses and contributing to the economic empowerment of the Black community

Frustrations

Limited availability of vegan, vegetarian, or allergy-friendly options at Black-owned restaurants
Inconsistent quality of service or long wait times at popular Black-owned establishments
Difficulty in navigating the EatOkra app or finding detailed information about menu items and pricing

EatOkra Geographic and Demographic Insights

Geographic Insights: EatOkra's primary market is the US, followed by Canada. Other potential markets include the UK, France, and Germany.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
France
1.5%
Germany
1.5%

Demographic Insights: EatOkra's target audience is predominantly female, with a strong representation in the 25-34 age group. The platform also appeals to younger demographics (18-24).

Age Distribution

Gender Distribution

EatOkra Socio-economic Profile

Household and Income Insights: EatOkra users represent a mix of household sizes and income levels, with a tendency towards smaller households and middle-income earners.

Educational and Employment Insights: EatOkra's target audience is primarily employed full-time or as students, reflecting a focus on individuals with disposable income and a desire to discover new dining experiences. They are highly educated, with a majority having university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

EatOkra Behavioral Insights

Interest-Based Insights: EatOkra users are interested in African American culture, food, supporting Black-owned businesses, music, travel, fashion, and social justice.

Technology and Social Media Usage: EatOkra's target audience is active on social media, particularly Instagram, YouTube, and TikTok. They utilize both mobile (Android & iOS) and desktop devices.

Interests

African American cultureFood bloggingBlack-owned businessesMusicTravelFashionSocial justice

Device Breakdown

Social Media Usage

EatOkra Top Competitors

Competitor	Estimated market share	Top domains
Black Restaurant Week	20%	Food, Events, Community
Support Black Owned	15%	Directory, E-commerce, Community
We Buy Black	10%	E-commerce, Black-owned Businesses, Products

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