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EatOkra is a platform that connects customers with Black-owned restaurants, eateries, and food trucks. They offer a free listing service to businesses and generate revenue through advertising and premium subscription options. EatOkra also aims to educate entrepreneurs and build a supportive ecosystem for Black-owned food businesses.
Company : EatOkra
Industry : Food TechRestaurant DirectoryCommunity Marketplace
EatOkra Key Value propositions
EatOkra Latest news
Okra: Nutrition, benefits, and recipe tips
Folate is also important for preventing fetal problems during pregnancy. ... (n.d.). https://health.gov ... HealthlineMedical News TodayGreatistPsych CentralBezzy.
EatOkra® | Find Black-owned Restaurants (@eatokratheapp ...
38K Followers, 4572 Following, 886 Posts - EatOkra® | Find Black-owned Restaurants (@eatokratheapp) on Instagram: "Dig into Black food, culture, ...
15 foods that lower cholesterol: Diet, what to limit, and more
It is also important to limit the intake of foods high in saturated fat, as these can increase LDL cholesterol levels and the risk of heart disease, stroke, and ...
Navajo food taboos and food safety | Food Safety News
May 30, 2016 ... While it is difficult for me to adhere to many of the Navajo rules that govern eating patterns, it's important that I remember that these rules ...
EatOkra SWOT Analysis
Strengths
Niche market focusStrong community engagementMobile app accessibility
Weaknesses
Reliance on advertising revenuePotential geographic limitationsCompetition from larger platforms
Opportunities
Expand into new citiesDevelop partnerships (e.g., delivery services)Offer premium features for restaurants
Threats
Changing consumer preferencesEconomic downturn impacting diningIncreased competition within the niche
Top Marketing Strategies for EatOkra
EatOkra User Persona
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EatOkra Geographic and Demographic Insights
Geographic Insights: EatOkra's primary market is the US, followed by Canada. Other potential markets include the UK, France, and Germany.
United States
90%
Canada
5%
United Kingdom
2%
France
1.5%
Germany
1.5%
Demographic Insights: EatOkra's target audience is predominantly female, with a strong representation in the 25-34 age group. The platform also appeals to younger demographics (18-24).
EatOkra Socio-economic Profile
Household and Income Insights: EatOkra users represent a mix of household sizes and income levels, with a tendency towards smaller households and middle-income earners.
Educational and Employment Insights: EatOkra's target audience is primarily employed full-time or as students, reflecting a focus on individuals with disposable income and a desire to discover new dining experiences. They are highly educated, with a majority having university or college degrees.
EatOkra Behavioral Insights
Interest-Based Insights: EatOkra users are interested in African American culture, food, supporting Black-owned businesses, music, travel, fashion, and social justice.
Technology and Social Media Usage: EatOkra's target audience is active on social media, particularly Instagram, YouTube, and TikTok. They utilize both mobile (Android & iOS) and desktop devices.
EatOkra Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Black Restaurant Week | 20% | Food, Events, Community |
Support Black Owned | 15% | Directory, E-commerce, Community |
We Buy Black | 10% | E-commerce, Black-owned Businesses, Products |