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DrivenData Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Director of Data Science, Government Agency

Education: Doctorate Degree, Computer Science

Age: 42

Gender: Male

Occupation: Head of Research & Development, Non-Profit Organization

Education: Master's Degree, Public Policy

Age: 35

Gender: Female

Occupation: Senior Research Scientist, Government Lab

Education: Doctorate Degree, Environmental Science

Dr. Anya Sharma

Dr. Anya Sharma

Age: 48
Gender: Female
Occupation: Director of Data Science, Government Agency
Education: Doctorate Degree, Computer Science
Industry: Government
Channels: LinkedInXYouTube

Goals

  • Lead impactful data initiatives that drive public good and improve government services
  • Foster a culture of data-driven decision-making within her agency
  • Secure external partnerships to bring cutting-edge AI solutions to complex societal challenges.

Pain Points

  • Bureaucratic hurdles and slow adoption of innovative technologies
  • Difficulty in attracting and retaining top data science talent in the public sector
  • Limited funding and resources for advanced data analytics projects.

DrivenData Geographic Distribution

The user base is predominantly North American, with significant presence in South Asia, reflecting global data science talent pools and social impact initiatives.

Top Countries

United States flag

United States

40%
India flag

India

15%
United Kingdom flag

United Kingdom

8.5%
Canada flag

Canada

7%
Germany flag

Germany

5.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often single or small households, predominantly with high income, reflecting professional success in data science.

Employment Status

Income Distribution

Education Level

DrivenData Behavior Analysis

Behavior Profile

Technology Adoption
Innovation Seeking
Problem Solving
Data-Driven Decision Making
Collaboration
Social Impact Focus
Online Engagement
Professional Networking
Research & Development
Lifelong Learning
Digital Literacy
Open Source Contributions
Benchmarking
Continuous Improvement
Seeking External Expertise
Community Participation
Content Consumption (YouTube)
Information Sharing
Desktop Usage
Early Adopter

Device Breakdown

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