The target audience for Avaline is broad but focused on consumers seeking 'clean' alternatives in the alcoholic beverage market. This includes individuals who are health-conscious, environmentally aware, and looking for wines made with organic grapes and free from unwanted additives. The branding and marketing seem to specifically appeal to women, given the sophisticated yet approachable aesthetic and the co-founder's public image. It targets those who appreciate quality and transparency, but who might be intimidated by traditional wine jargon. It also reaches consumers who are looking for lighter, more accessible wine options for everyday enjoyment or casual social occasions. The emphasis on organic and vegan attributes suggests a target demographic that is increasingly seeking out ethical and sustainable products across all categories.