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Dodgeball Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Head of Fraud Operations
Education: Master's Degree in Cybersecurity
Age: 42
Gender: Male
Occupation: Risk Management Director
Education: Master's Degree in Business Administration (MBA)
Age: 37
Gender: Female
Occupation: Product Manager, Fraud Prevention
Education: Bachelor's Degree in Computer Science
Eleanor Vance
Goals
- To significantly reduce fraud rates and financial losses for the organization
- To implement a truly end-to-end fraud prevention solution that provides real-time insights
- To optimize fraud detection processes to minimize false positives and improve legitimate customer experience.
Pain Points
- Dealing with disparate and ineffective fraud tools that require constant manual intervention
- Struggling with high false positives that impact customer satisfaction and operational efficiency
- Inability to quickly adapt fraud policies to emerging threats due to system limitations.
Dodgeball Geographic Distribution
Dodgeball's primary market is North America and Europe, with the US and UK leading. This reflects a focus on regions with mature e-commerce and fintech sectors.
Top Countries
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are typically in 2-4 person households, with a strong focus on medium to high-income earners who hold significant professional roles.
Employment Status
Income Distribution
Education Level
Dodgeball Behavior Analysis
Behavior Profile
Device Breakdown
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