Dodgeball : Market and Competitor Analysis

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Dodgeball is a fraud journey orchestration platform that helps businesses combat online fraud. It offers a no-code platform to integrate and manage various third-party fraud prevention tools, enabling businesses to tailor their fraud detection and prevention strategies. The platform provides real-time monitoring, data analysis, and automation capabilities to streamline fraud management and enhance customer experience.

Company : Dodgeball

Industry : Fraud PreventionCybersecurityFintech

Major Markets

United States

United Kingdom

Canada

Key Competitors

Sift

Riskified

Forter

Dodgeball Key Value propositions

No-code Platform

Real-time Monitoring

Fraud Prevention

Data Analytics

Dodgeball Latest news

Dodgeball, Inc.PRIVACY POLICY

Apr 16, 2022 ... This privacy policy (the “Privacy Policy”) describes what information we collect when you access our website (https://dodgeballhq.com) or ...

Dodgeball | LinkedIn

Why do top e-comms and fintechs use Dodgeball? End-to-end ... https://dodgeballhq.com. External link for ... View all updates, news, and articles. Join now ...

Dodgeball - Crunchbase Company Profile & Funding

dodgeballhq.com · 111,793. Highlights. Contacts 7 ... Recent News & Activity. Funding Round• May 1, 2024 ... Big Data · Cyber Security · Developer APIs · Fraud ...

British Dodgeball – Come Join In!

Last month a brand new club launched in Twickenham at Springfield Primary School and they have... News and Updates. The Dodgeball Survey 2024 is open! April 25, ...

Dodgeball SWOT Analysis

Strengths

No-code platform for easy integrationReal-time monitoring and risk scoringCustomizable workflows for various fraud scenarios

Weaknesses

Relatively new company with limited brand awarenessPotential reliance on third-party integrationsPricing not readily available

Opportunities

Expanding into new markets and industriesDeveloping AI-powered fraud detection capabilitiesBuilding strategic partnerships to enhance offerings

Threats

Competition from established fraud prevention providersRapidly evolving fraud tactics and techniquesData privacy and security concerns

Top Marketing Strategies for Dodgeball

Personalized User Onboarding

This strategy focuses on providing a tailored onboarding experience for each user. By understanding their specific needs and goals, Dodgeball can offer relevant guidance and resources to help them maximize their platform utilization.

Interactive ROI Calculator

An interactive ROI calculator can showcase the value of Dodgeball's fraud prevention solution. By demonstrating the potential cost savings and revenue gains, Dodgeball can attract businesses that prioritize financial efficiency.

Content-Specific Call-to-Action Optimization

By aligning call-to-actions with specific content, Dodgeball can increase conversion rates. This strategy focuses on tailoring CTAs to different user segments, ensuring they resonate with their specific needs and interests.

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Dodgeball User Persona

Name:

Emily Chen

Age :

33

Gender :

Female

Occupation :

Head of Engineering

Industry :

Fintech

Education :

Masters in Computer Science, Stanford University

Preferred platforms

GOALS

Achieve a fraud rate below 0.5% to minimize financial losses and maintain a strong security posture for the company
Implement a fraud prevention solution that seamlessly integrates with their existing tech stack, minimizing disruption to current operations and engineering resources
Improve the efficiency of their fraud prevention operations, freeing up her team to focus on core product development and innovation

Frustrations

Dealing with the constant influx of new fraud tactics and the pressure to stay ahead of the curve
Juggling multiple fraud prevention tools and struggling with their lack of interoperability, creating data silos and inefficiencies
Facing resistance from her team to adopt new tools due to lengthy implementation times and steep learning curves

Name:

Mark Williams

Age :

41

Gender :

Male

Occupation :

Chief Technology Officer

Industry :

E-commerce

Education :

MBA, Harvard Business School

Preferred platforms

GOALS

Scale the company's fraud prevention strategy in line with their rapid growth, ensuring a secure and trustworthy platform for their expanding customer base
Minimize false positives to reduce customer friction and avoid mistakenly declining legitimate transactions, which can harm revenue and brand reputation
Leverage data analytics to gain actionable insights into fraud patterns and trends, informing their overall risk management strategy

Frustrations

Struggling to find a fraud prevention solution that can cater to the unique needs of their specific e-commerce vertical and risk appetite
Feeling overwhelmed by the sheer volume of data generated by their platform and the difficulty in translating it into actionable intelligence
Concerned about the potential impact of fraud on their company's bottom line and their ability to attract and retain investors and customers

Name:

Sarah Kim

Age :

28

Gender :

Female

Occupation :

Senior Security Engineer

Industry :

E-commerce

Education :

Bachelors in Cybersecurity, Carnegie Mellon University

Preferred platforms

GOALS

Enhance the company's fraud detection capabilities, proactively identifying and mitigating emerging fraud threats before they impact their business
Streamline their fraud management workflows, automating manual processes and reducing the time and resources required to review and resolve fraud cases
Advocate for and implement a more data-driven approach to fraud prevention, moving away from rule-based systems to more sophisticated machine learning models

Frustrations

Facing pushback from management who are hesitant to invest in new fraud prevention technologies due to budget constraints
Dealing with a high volume of false positives, which consume valuable time and resources and detract from focusing on genuine fraud attempts
Lacking the necessary tools and resources to effectively analyze fraud data and extract meaningful insights to inform decision-making

Dodgeball Geographic and Demographic Insights

Geographic Insights: Dodgeball's primary market is the US with 60% of users, followed by the UK and Canada. The platform also sees significant adoption in Germany and Australia.

Top Countries

United States
60%
United Kingdom
15%
Canada
8%
Germany
7%
Australia
5%

Demographic Insights: Dodgeball's user base is primarily male (60%) and falls within the age range of 25-44 (70%), reflecting decision-makers in tech roles.

Age Distribution

Gender Distribution

Dodgeball Socio-economic Profile

Household and Income Insights: Dodgeball's target audience typically belongs to households of 3-4 people with medium to high income levels, indicating financial stability and tech adoption.

Educational and Employment Insights: Most of Dodgeball's target users are highly educated with University degrees and are employed full-time, implying technical proficiency and decision-making roles.

Households Size

Income Distribution

Education Level

Employment Status

Dodgeball Behavioral Insights

Interest-Based Insights: Dodgeball's target audience is interested in cybersecurity, data science, fintech trends, and emerging technologies like AI and SaaS.

Technology and Social Media Usage: Dodgeball's audience prefers desktop devices and engages heavily on LinkedIn and Twitter, signifying professional use cases.

Interests

CybersecurityData ScienceFintechE-commerce trendsAI and Machine LearningSaaSVenture Capital and Startups

Device Breakdown

Social Media Usage

Dodgeball Top Competitors

Competitor	Estimated market share	Top domains
Sift	35.2%	Fraud Detection, Account Security, Content Moderation
Riskified	32.8%	Ecommerce Fraud Prevention, Payment Security, Account Takeover Prevention
Forter	32%	Online Fraud Prevention, Account Protection, Payment Security

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