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UnityPoint Health - Des Moines
MercyOne Des Moines Medical Center
Orthopaedic Medical Group of Central Iowa
Top Marketing Channels
UnityPoint Health - Des Moines
- Digital Marketing
- Examples: Search Engine Optimization (SEO),Pay-Per-Click (PPC) advertising,Social Media Marketing
- Campaigns: Online Appointment Booking Promotion,Virtual Care Awareness Campaign,Orthopedic Service Line Advertising
- Content Marketing
- Examples: Health blogs,Patient success stories,Educational videos
- Campaigns: Joint Health Education Series,Sports Injury Prevention Guides,Rehabilitation Journey Stories
- Community Engagement
- Examples: Local health fairs,Sponsorship of sports teams,Patient workshops
- Campaigns: Free Orthopedic Screenings Event,Youth Sports Safety Program,Arthritis Awareness Workshop
Top Sales Channels
- Direct Patient Referrals
- Primary care physician referrals,Urgent care center referrals,Specialist cross-referrals
- PCP Partnership Program,Emergency Room Liaison Initiative,Internal Referral Incentive
- Insurance Network Partnerships
- In-network provider agreements,Employer health plan collaborations,Medicare/Medicaid acceptance
- Preferred Provider Enrollment Drive,Corporate Wellness Program Integration,Medicaid Patient Outreach
- Patient Service Centers
- Hospital-based clinics,Outpatient orthopedic centers,Urgent care orthopedic clinics
- New Patient Intake Program,Walk-in Orthopedic Care Promotion,Specialty Clinic Open House
DMOS Orthopaedic Centers SWOT Analysis
Strengths
Comprehensive healthcare network
Strong brand recognition
Integrated care approach
Weaknesses
Bureaucratic decision-making
Potentially higher overhead costs
Less specialized focus compared to pure orthopedic clinics
Opportunities
Leverage existing patient base for orthopedic cross-referrals
Expand specialized orthopedic centers within network
Partnerships with large employers for employee health programs
Threats
Competition from specialized orthopedic centers
Changes in insurance reimbursement policies
Maintaining consistent quality across a large network
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