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Diversio Target Audience
User Segments
Age: 48
Gender: Female
Occupation: VP of Human Resources
Education: Master's Degree, Human Resources Management
Age: 42
Gender: Male
Occupation: Head of Diversity, Equity, and Inclusion
Education: Professional Degree, Law
Age: 35
Gender: Female
Occupation: Senior HR Business Partner
Education: Bachelor's Degree, Business Administration
Eleanor Vance
Goals
- To develop and implement a comprehensive DEI strategy that demonstrably improves employee engagement and retention
- To ensure our organization is fully compliant with all global DEI regulations and future-proof against legislative changes
- To leverage data analytics to gain actionable insights into workforce diversity and inclusion metrics to drive strategic decision-making.
Pain Points
- Difficulty in accurately measuring the impact and ROI of DEI initiatives
- Lack of robust, integrated data platforms to track and report on DEI progress
- Resistance from some leadership levels to fully embrace and fund comprehensive DEI programs.
Diversio Geographic Distribution
North America (US, Canada) is the primary market, accounting for 70% of users, followed by key European and APAC countries, reflecting global DEI adoption.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from households of 3-4, reflecting established professionals. They are largely high-income earners in corporate roles.
Employment Status
Income Distribution
Education Level
Diversio Behavior Analysis
Behavior Profile
Device Breakdown
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