Top Marketing Strategies for Diversio

Diversio User Persona

Name:

Sarah Chen

Age :

38

Gender :

Female

Occupation :

Head of Diversity, Equity, and Inclusion

Industry :

Financial Services

Education :

Master's Degree, Social Justice

Preferred platforms

GOALS

• Quantify the impact of DEI initiatives on business metrics to showcase ROI to leadership
• Implement inclusive leadership training programs to foster a culture of belonging across all levels
• Improve employee representation across all levels, particularly in senior leadership positions

Frustrations

• Struggling to get buy-in from senior leadership for DEI initiatives
• Lack of reliable data to track and measure the effectiveness of DEI programs
• Difficulty in creating sustainable and impactful change beyond superficial measures

Name:

David Kim

Age :

45

Gender :

Male

Occupation :

Chief Human Resources Officer

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Attract and retain diverse talent in a highly competitive industry
• Create a company culture where employees feel a sense of belonging and psychological safety
• Develop a data-driven approach to DEI to identify and address areas of improvement

Frustrations

• Facing challenges in building a truly diverse workforce that reflects the community
• Difficulty in measuring the effectiveness of DEI programs and demonstrating their value
• Resistance to change and skepticism towards DEI initiatives from some employees

Name:

Maria Rodriguez

Age :

32

Gender :

Female

Occupation :

DEI Consultant

Industry :

Consulting

Education :

Bachelor's Degree, Sociology

Preferred platforms

GOALS

• Provide clients with actionable insights and recommendations to improve their DEI performance
• Develop engaging and impactful DEI training programs for diverse audiences
• Stay up-to-date on the latest DEI trends, best practices, and research

Frustrations

• Encountering clients who are not fully committed to DEI and view it as a box-ticking exercise
• Dealing with resistance to change and lack of ownership for DEI initiatives within client organizations
• Proving the ROI of DEI consulting services and demonstrating their tangible impact

Diversio Geographic and Demographic Insights

Geographic Insights: Diversio's primary market is the United States, followed by Canada and the United Kingdom. The company also sees significant traction in Australia and Germany.

Demographic Insights: Diversio's target users are mainly professionals aged 25-44, with a slightly higher representation of females. This aligns with decision-making roles in DEI and HR.

Diversio Socio-economic Profile

Household and Income Insights: Diversio's target audience typically falls within the middle-income bracket and resides in households of 2-4 individuals, reflecting professionals and families.

Educational and Employment Insights: Diversio's target users are highly educated, with a majority holding university degrees and employed full-time, indicating a focus on professionals.

Diversio Behavioral Insights

Interest-Based Insights: Diversio's audience is interested in diversity and inclusion, HR, technology, business news, leadership, corporate social responsibility, and data analytics.

Technology and Social Media Usage: Diversio's target audience primarily uses LinkedIn, followed by YouTube and Twitter. They prefer desktop devices.

Diversio Top Competitors