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DIVA BUSINESS SOLUTIONS Target Audience
User Segments
Age: 68
Gender: Male
Occupation: Self-Employed Business Owner
Education: Master's Degree, Business Administration
Age: 62
Gender: Female
Occupation: CEO, Retail Chain
Education: Professional Degree, Law
Age: 59
Gender: Male
Occupation: Founder & Director, Healthcare Clinic
Education: Bachelor's Degree, Healthcare Management
Arthur Sterling
Goals
- Successfully transfer my manufacturing business to a capable successor without losing its value or legacy
- Ensure a comfortable and secure retirement without financial stress
- Provide for my loyal employees' future under new ownership.
Pain Points
- Finding a trustworthy and competent successor willing to carry on the business's values
- Navigating complex legal and financial processes of business sale or transition
- Worrying about the impact of succession on employees and business continuity.
DIVA BUSINESS SOLUTIONS Geographic Distribution
Primarily targets North American markets (US, Canada) due to business demographics, with a smaller presence in other developed Western economies.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 2-4 person households, indicating established families. A significant majority are high-income individuals, reflective of business ownership.
Employment Status
Income Distribution
Education Level
DIVA BUSINESS SOLUTIONS Behavior Analysis
Behavior Profile
Device Breakdown
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