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Disqus Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Independent Blogger

Education: Master's Degree in Digital Media

Age: 40

Gender: Male

Occupation: Content Marketing Consultant (Self-Employed)

Education: Bachelor's Degree in Marketing

Age: 28

Gender: Female

Occupation: Niche Content Creator

Education: Bachelor's Degree in Communications

Amelia Hayes

Amelia Hayes

Age: 32
Gender: Female
Occupation: Independent Blogger
Education: Master's Degree in Digital Media
Industry: Digital Publishing
Channels: LinkedInYouTubeInstagram

Goals

  • To significantly increase website traffic and audience engagement on her blog posts
  • To build a loyal and interactive community around her content niche
  • To effectively monetize her blog through enhanced user participation and longer visit times.

Pain Points

  • Struggling with low comment rates and superficial interactions on her articles
  • Difficulty moderating spam and irrelevant comments manually
  • Lacking tools to measure and analyze audience engagement effectively.

Disqus Geographic Distribution

Disqus primarily serves English-speaking markets, with a strong presence in North America (US, Canada) and key European/Oceanic countries.

Top Countries

United States flag

United States

40%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households with medium income, aligning with professionals and content creators.

Employment Status

Income Distribution

Education Level

Disqus Behavior Analysis

Behavior Profile

Audience Engagement
Community Growth
Comment Moderation
User Interaction
Content Creation
Web Development
Online Communities
Data Analytics
Social Media Trends
SEO
LinkedIn
YouTube
Facebook
Desktop Usage
User-Generated Content
Spam Filtering
Scalability
Loyalty

Device Breakdown

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