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Executive Summary

Industries

Digital PublishingContent ManagementOnline Community Platforms

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Disqus Top Products

Disqus for Business
Disqus Moderation & Safety
Disqus Engagement Features

Brand Positioning

Disqus positions itself as the leading solution for fostering audience engagement and community growth on websites. It enables content creators and businesses to transform passive readers into active participants through robust commenting features.

Customer Sentiments

Customer sentiment is likely positive, driven by the value proposition of increased engagement and community building, as evidenced by its market leadership. However, frustrations around moderation effort and integration challenges suggest areas for improvement.

Disqus Key Value Propositions

Disqus provides website owners with a powerful and scalable commenting system designed to significantly boost audience engagement and cultivate vibrant online communities. It simplifies content monetization and audience insight generation by turning passive visitors into active, loyal participants.

Audience Engagement
Community Growth
Comment Moderation
User Interaction

Disqus SWOT Analysis

Strengths

Leading commenting system provider.

Robust and scalable solution.

Ease of integration for websites.

Weaknesses

Potential for complex moderation at scale.

Reliance on third-party integration.

Limited direct control over user data.

Opportunities

Expand into niche communities.

Offer advanced AI moderation tools.

Develop new monetization features.

Threats

Competition from in-house solutions.

Changes in platform algorithms.

Data privacy regulations.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Disqus Target Audience

View Details

Geographic Insights

Disqus primarily serves English-speaking markets, with a strong presence in North America (US, Canada) and key European/Oceanic countries.

Top Countries

United States flag

United States

40% market share

Canada flag

Canada

15% market share

United Kingdom flag

United Kingdom

10% market share

Australia flag

Australia

7% market share

Germany flag

Germany

5% market share

Disqus Audience Segments

Independent Content Creator

25-45 years

Male • Female

North America • Europe • Asia

Large Media Organization Administrator

30-55 years

Male • Female

Global

E-commerce Community Manager

22-40 years

Male • Female

Global

Educational/Non-Profit Site Manager

35-60 years

Male • Female

North America • Europe

Web Developer/Integrator

20-35 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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