Top Marketing Strategies for Disqus

Disqus User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Content Marketing Manager

Industry :

Digital Media

Education :

Masters, Marketing

Preferred platforms

GOALS

• Increase website traffic and engagement through a vibrant comment section
• Build a strong and loyal community around the website's content
• Drive conversions and generate leads from engaged readers

Frustrations

• Dealing with spam and irrelevant comments hindering genuine discussion
• Difficulty in moderating conversations and managing trolls effectively
• Lack of in-depth analytics to understand audience engagement patterns

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Founder & CEO

Industry :

Tech Startup

Education :

Bachelors, Computer Science

Preferred platforms

GOALS

• Establish thought leadership and foster industry discussions through their platform
• Gather valuable user feedback and insights to improve products/services
• Increase brand visibility and attract potential investors/partners

Frustrations

• Struggling to moderate comments effectively with a small team
• Facing challenges in monetizing the platform and generating revenue
• Difficulty in integrating Disqus seamlessly with their existing website infrastructure

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Freelance Journalist

Industry :

Online Publishing

Education :

Bachelors, Journalism

Preferred platforms

GOALS

• Build a loyal readership and establish a direct communication channel with them
• Encourage meaningful conversations and debates around published articles
• Grow her personal brand and online presence as a writer

Frustrations

• Dealing with hateful comments and online harassment detracting from the discussion
• Finding it challenging to keep up with comments and engage actively due to time constraints
• Lack of control over the comment section's design and customization options

Disqus Geographic and Demographic Insights

Geographic Insights: Disqus has a strong presence in English-speaking countries, with the US and UK being the top two markets. Canada, India and Australia follow with a significant user base.

Demographic Insights: Disqus's primary user base falls within the 25-44 age range, slightly skewed towards males. This suggests active professionals find value in their services.

Disqus Socio-economic Profile

Household and Income Insights: Disqus users are primarily from households of 2-4 people and mostly fall under the medium income bracket, suggesting a broad appeal across different socioeconomic groups.

Educational and Employment Insights: A majority of Disqus users are employed full-time or are business owners, with a high proportion having university or college-level education.

Disqus Behavioral Insights

Interest-Based Insights: Disqus users show strong interest in content marketing, digital publishing, social media, SEO, web analytics, audience development, and online advertising.

Technology and Social Media Usage: Disqus users primarily access the platform via desktop devices. They are highly active on Twitter, LinkedIn, and Facebook, indicating a professional online presence.

Disqus Top Competitors