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Archipelago Strategies Group Target Audience

ASG's target audience consists of diverse communities in Massachusetts, particularly those often considered hard-to-reach. This includes individuals and families seeking access to public health programs, housing assistance, and other social services. Their focus on multilingual outreach suggests they target communities with significant linguistic diversity.

User Segments

Archipelago Strategies Group Geographic Distribution

ASG primarily targets the US market with a strong focus on Massachusetts, while exploring limited international presence.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

ASG targets a mix of household sizes and income levels, with a focus on families and those with medium income.

Employment Status

Income Distribution

Education Level

Archipelago Strategies Group Behavior Analysis

Behavior Profile

Device Breakdown

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