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Archipelago Strategies Group Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Director of Public Health Communications
Education: Master's Degree in Public Health
Age: 55
Gender: Male
Occupation: Chief of Staff, State Housing Authority
Education: Professional Degree in Law
Age: 42
Gender: Female
Occupation: Community Engagement Manager, Social Services
Education: Bachelor's Degree in Social Work
Eleanor Vance
Goals
- To effectively disseminate critical public health information to diverse, hard-to-reach communities
- To build and maintain trust between the health department and the varied populations it serves
- To measure the real-world impact of communication campaigns on public health outcomes.
Pain Points
- Difficulty in bridging language and cultural barriers to ensure message comprehension
- Limited resources and budget for comprehensive, culturally competent outreach initiatives
- Challenges in obtaining accurate data and insights from diverse community segments to inform strategies.
Archipelago Strategies Group Geographic Distribution
ASG's market is predominantly the United States, especially Massachusetts, due to its specialized focus on diverse community engagement and public sector clients. Limited international presence.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Clients represent organizations, not individuals. Decision-makers often have stable incomes, likely from mid to high-level professional roles within organizations of various sizes.
Employment Status
Income Distribution
Education Level
Archipelago Strategies Group Behavior Analysis
Behavior Profile
Device Breakdown
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