Archipelago Strategies Group : Market and Competitor Analysis

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Archipelago Strategies Group (ASG) is a full-service marketing and communications agency based in West Roxbury, MA. They specialize in developing culturally sensitive campaigns for government agencies and organizations working in the public sector. Their services include advertising, content development, community engagement, public relations, and multilingual contact center solutions.

Company : Archipelago Strategies Group

Industry : Marketing and CommunicationsPublic Sector ConsultingDiversity and Inclusion

Major Markets

United States

Canada

United Kingdom

Key Competitors

Pinckney Benton Marketing

Rasky Partners

Millennium Partners

JM Communications

Archipelago Strategies Group Key Value propositions

Community Engagement

Multilingual Outreach

Culturally Sensitive Campaigns

Data-Driven Strategies

Archipelago Strategies Group Latest news

ASG – Marketing with Purpose

This was. It was a big year for ASG… Not only did we turn 10 years old ... News · Blog · Careers. Location. 1828 Centre St. West Roxbury, MA 02132. Call Us.

Help - CHAMP

You can also submit the documents directly to the Centralized Screening Office via email ([email protected]), mail (15 Union Street, Suite 207 ...

Who We Are – ASG

Email:[email protected] ... Beyond his professional achievements in local and international markets, Chris is a forward-thinking individual who stays current ...

Homeless priority: eligibility and screening | Mass.gov

Other important information about your current housing situation. The ... Email ASG at [email protected]. Phone. Call ASG at (978) 935-4900. M-F ...

Archipelago Strategies Group SWOT Analysis

Strengths

Strong community tiesMultilingual capabilitiesData-driven approach

Weaknesses

Local focus may limit scalabilityPotential client concentration in government sectorRelatively small team

Opportunities

Expand services to other statesPartner with larger agenciesDevelop specialized offerings

Threats

Competition from larger firmsGovernment budget cutsChanging demographics

Top Marketing Strategies for Archipelago Strategies Group

Targeted Content Marketing with Community Partners

ASG can leverage its expertise in cultural sensitivity to create valuable content for community organizations in Massachusetts. This will build trust and establish ASG as a trusted partner for government agencies looking to reach diverse communities.

Multilingual Social Media Engagement

ASG should create dedicated social media accounts in the languages spoken by its target audience. This will allow them to connect directly with individuals and families in their preferred language, increasing brand visibility and building trust.

Public Speaking and Community Events

ASG can position itself as a thought leader by speaking at events and workshops targeted towards government agencies and community organizations. This will showcase their expertise in culturally sensitive outreach and build relationships with potential clients.

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Archipelago Strategies Group User Persona

Name:

Maria Hernandez

Age :

32

Gender :

Female

Occupation :

Community Health Worker

Industry :

Non-profit

Education :

Bachelor's Degree, Public Health

Preferred platforms

GOALS

Effectively reach and engage Spanish-speaking families in her community about available health resources and programs
Improve health outcomes within her community by connecting residents with essential services and support
Advocate for equitable access to healthcare and social services for underserved populations

Frustrations

Encountering language barriers that hinder communication and access to information for non-English speakers
Experiencing low engagement rates with traditional outreach methods, making it challenging to reach target audiences
Struggling to secure funding and resources to support community health initiatives and programs

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Housing Counselor

Industry :

Government Agency

Education :

Master's Degree, Social Work

Preferred platforms

GOALS

Increase awareness of affordable housing options and resources available to low-income families in his city
Streamline the application process for housing assistance programs to make it more accessible and user-friendly
Build strong partnerships with community organizations to provide wrap-around support services for families transitioning into affordable housing

Frustrations

Dealing with a shortage of affordable housing units, leading to long waiting lists and limited options for clients
Navigating complex eligibility requirements and bureaucratic processes that can be overwhelming for both clients and staff
Facing funding cuts and limited resources to adequately address the growing need for affordable housing solutions

Name:

Aisha Hassan

Age :

28

Gender :

Female

Occupation :

Social Media Manager

Industry :

Marketing and Communications

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Develop engaging and culturally relevant social media campaigns that resonate with diverse target audiences
Leverage data and analytics to track campaign performance and make data-driven decisions to optimize outreach efforts
Stay up-to-date on the latest social media trends and best practices to ensure campaigns are effective and reach the intended audience

Frustrations

Struggling to break through the clutter and capture the attention of audiences on crowded social media platforms
Facing challenges in measuring the real-world impact and ROI of social media campaigns beyond vanity metrics
Dealing with negative comments or misinformation spread online that can be difficult to manage and mitigate

Archipelago Strategies Group Geographic and Demographic Insights

Geographic Insights: ASG primarily targets the US market with a strong focus on Massachusetts, while exploring limited international presence.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: ASG's target audience skews slightly towards females and people aged 25-44, reflecting demographics interested in community and social services.

Age Distribution

Gender Distribution

Archipelago Strategies Group Socio-economic Profile

Household and Income Insights: ASG targets a mix of household sizes and income levels, with a focus on families and those with medium income.

Educational and Employment Insights: The target audience comprises individuals with some college or university education, representing a mix of employed and those seeking social services.

Households Size

Income Distribution

Education Level

Employment Status

Archipelago Strategies Group Behavioral Insights

Interest-Based Insights: Target users show interest in local events, community news, public health, affordable housing, social services, language resources, and immigrant support.

Technology and Social Media Usage: Users prefer Youtube, Instagram, and Facebook, reflecting engagement with visual content. Usage is balanced across desktop and mobile devices.

Interests

Local EventsCommunity NewsPublic Health InformationAffordable Housing ResourcesSocial Services ProgramsLanguage Learning ResourcesImmigrant Support Groups

Device Breakdown

Social Media Usage

Archipelago Strategies Group Top Competitors

Competitor	Estimated market share	Top domains
Pinckney Benton Marketing	20%	Public Relations, Marketing Strategy, Crisis Communication
Rasky Partners	15%	Public Affairs, Corporate Communications, Healthcare Communications
Millennium Partners	10%	Real Estate Development, Marketing, Public Relations
JM Communications	8%	Marketing, Public Relations, Event Management

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