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Discount Tire Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Logistics Coordinator

Education: Bachelor's Degree

Age: 37

Gender: Female

Occupation: Manufacturing Supervisor

Education: Associate Degree

Age: 55

Gender: Male

Occupation: Transportation Operations Manager

Education: High School

David - The Dedicated Driver

David - The Dedicated Driver

Age: 48
Gender: Male
Occupation: Logistics Coordinator
Education: Bachelor's Degree
Industry: Logistics
Channels: YouTubeFacebookLinkedIn

Goals

  • Ensure timely and safe delivery of goods for his company
  • Minimize vehicle downtime due to maintenance issues
  • Provide a reliable and comfortable commute for his family daily.

Pain Points

  • Unexpected vehicle breakdowns disrupting delivery schedules
  • Finding reliable and cost-effective tire services quickly
  • Juggling work demands with family obligations and vehicle maintenance.

Discount Tire Geographic Distribution

Discount Tire primarily operates nationwide across the United States, with a very limited international digital footprint suggesting minor interest from neighboring countries and key European markets.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
Mexico flag

Mexico

0.2%
Germany flag

Germany

0.2%
United Kingdom flag

United Kingdom

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 2-4 person households with diverse income levels, predominantly medium to high, reflecting family and established vehicle ownership.

Employment Status

Income Distribution

Education Level

Discount Tire Behavior Analysis

Behavior Profile

Online shopping
Appointments
Research
Reviews
Online research
In-person service
Digital engagement
Social media
YouTube
Facebook
Proactive maintenance
Informed decisions
Value convenience
Seeking advice
Practical consumers
Time-conscious
Reliability-focused
Self-reliant
Problem-solving
Information-seeking

Device Breakdown

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