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Discount Tire's target audience is broad, encompassing most car owners. This includes individuals and families looking for replacement tires, as well as those seeking custom wheels or accessories. They may target specific demographics based on vehicle type and driving needs.
Discount Tire's primary market is the United States, capturing a significant majority of its user base. Canada follows as a secondary market with a considerably smaller share.
United States
Canada
Mexico
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Discount Tire's target market typically consists of households of 3-4 people with medium income levels, reflecting the average family size and spending power of its customer base.
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