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Dillard's Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Retail Manager
Education: Bachelor's Degree
Age: 45
Gender: Male
Occupation: Healthcare Administrator
Education: Bachelor's Degree
Age: 28
Gender: Female
Occupation: Office Administrator
Education: Associate Degree
Sarah Chen
Goals
- Find quality products for her family without breaking the bank
- Ensure her home is a comfortable and stylish sanctuary for her children
- Maximize savings on everyday purchases and special occasion gifts.
Pain Points
- Difficulty finding specific sizes or styles in stock at brick-and-mortar stores
- Feeling overwhelmed by too many choices when trying to make a quick purchase
- Not having enough time to browse and compare prices across different retailers.
Dillard's Geographic Distribution
Dillard's primarily operates in the US, with a strong physical and online presence. Minor international engagement exists, especially for military personnel, but the core market is domestic.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Dillard's appeals to medium-income households, often 3-4 members, seeking value and quality. It also attracts lower and higher income segments.
Employment Status
Income Distribution
Education Level
Dillard's Behavior Analysis
Behavior Profile
Device Breakdown
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