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Dillard's Target Audience
Dillard's targets a wide audience interested in fashion, home goods, and beauty products. This includes men, women, and children, with specific sections for juniors and kids. They cater to a range of budgets and styles, from exclusive designer collaborations to more affordable everyday wear.
User Segments
Dillard's Geographic Distribution
Dillard's has a predominantly US customer base, constituting 95% of its market. Canada and Mexico hold minor shares, suggesting limited international reach.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Dillard's target market includes a mix of household sizes, with a higher concentration in the 2-4 member range. The majority fall within the middle-income bracket.
Employment Status
Income Distribution
Education Level
Dillard's Behavior Analysis
Behavior Profile
Device Breakdown
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