Find stats on top websites
Select a competitor
Macy's
Nordstrom
Top Marketing Channels
Macy's
- Social Media Marketing
- Examples: Facebook, Instagram, Pinterest
- Campaigns: Macy's Thanksgiving Day Parade, Friends & Family Sale, Black Friday Sneak Peek
- Email Marketing
- Examples: Promotional emails, personalized recommendations, loyalty program updates
- Campaigns: Star Rewards Exclusive Offers, Daily Deals, New Arrivals Alert
- Content Marketing
- Examples: Style guides, trend reports, holiday gift ideas
- Campaigns: Macy's Style Hub, Holiday Gift Guide, Wedding Shop Stories
Top Sales Channels
- E-commerce Website
- macys.com, mobile app, BOPIS (Buy Online Pick-up In-Store)
- Online Only Deals, Cyber Monday Savings, Free Shipping Weekend
- Physical Stores
- Department store locations, in-store events, personal shoppers
- One Day Sale, In-Store Exclusive Promotions, Friends & Family Event
- Mobile Sales
- Macy's mobile app, push notifications, in-app purchases
- App Exclusive Discounts, Mobile Flash Sales, Curbside Pickup Promotions
Dillard's SWOT Analysis
Strengths
Strong brand recognition
extensive store footprint
diverse product assortment
robust e-commerce platform
established loyalty program.
Weaknesses
Aging customer base
reliance on promotions
competition from online-only retailers
maintaining relevance in a changing retail landscape.
Opportunities
Expand private label brands
enhance omnichannel experience
target younger demographics
leverage experiential retail.
Threats
Intense competition from discounters and luxury retailers
declining foot traffic in malls
economic downturns impacting discretionary spending
supply chain disruptions.
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