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Dieffenbach's Potato Chips Target Audience
Dieffenbach's target audience is broad, encompassing individuals and families who enjoy snacking. They target both everyday snackers and those looking for higher-quality options for special occasions or gatherings. Their variety of flavors and product lines, including kettle chips, sweet potato chips, and root vegetable chips, cater to diverse taste preferences within this audience.
User Segments
Dieffenbach's Potato Chips Geographic Distribution
Dieffenbach's primary market is the United States, capturing 90% of their user base. Canada follows with 5%, indicating a strong North American focus.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Dieffenbach's target audience typically falls within households of 3-4 people. Their products appeal to a mix of income levels, with a strong focus on the middle-income segment.
Employment Status
Income Distribution
Education Level
Dieffenbach's Potato Chips Behavior Analysis
Behavior Profile
Device Breakdown
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