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Dieffenbach's Snacks Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Retail Manager
Education: Bachelor's Degree
Age: 45
Gender: Male
Occupation: Food Service Director
Education: Master's Degree
Age: 32
Gender: Female
Occupation: Hospitality Coordinator
Education: Associate Degree
Sarah Peterson
Age: 38
Gender: Female
Occupation: Retail Manager
Education: Bachelor's Degree
Industry: Retail
Channels: FacebookInstagramYouTube
Goals
- Provide nutritious and enjoyable snacks for her family's daily needs and school lunches
- Find convenient and readily available snack options that fit into her busy schedule
- Maintain a household where traditional values and quality products are appreciated.
Pain Points
- Difficulty in finding snack options that both her children and husband enjoy consistently
- Limited time for extensive grocery shopping, leading to reliance on readily available choices
- Concerns about the nutritional value and ingredients in many mainstream snack products.
Dieffenbach's Snacks Geographic Distribution
Primarily focused on the US market, with minor international presence. Strongest in its home region of Pennsylvania and surrounding states.
Top Countries
United States
95%
Canada
2.5%
Mexico
0.5%
United Kingdom
0.5%
Germany
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targeting medium-income households, Dieffenbach's products are popular with families of 3-4, suggesting everyday snacking and gatherings.
Employment Status
Income Distribution
Education Level
Dieffenbach's Snacks Behavior Analysis
Behavior Profile
Traditional Taste
Nostalgia
Customization
Socially Conscious
Health Conscious
Online Shopping
Bulk Buying
Brand Loyalty
Community Engagement
Cooking
Sustainable Living
Family Activities
Healthy Eating
Local Business Support
Facebook User
YouTube User
Desktop User
Android User
Instagram User
Variety Seeking
Device Breakdown
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