Dieffenbach's Potato Chips Brand Positioning

Products and Features

Dieffenbach's emphasizes the 'Delicious Tradition' of their kettle chips, highlighting their long history and commitment to quality. They use premium ingredients and traditional kettle-cooking methods for a distinct flavor and crunch. They offer a wide variety of flavors and product lines, including classic kettle chips, sweet potato chips, and unique options like the 'Uglies®' brand made from imperfect potatoes.