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DeviantArt Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 20
Gender: Male
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 19
Gender: Male
Occupation: Unemployed (Seeking Entry-Level Work)
Education: High School
Aspiring Illustrator Ava
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Student
Channels: InstagramTikTokYouTube
Goals
- To develop a unique artistic style and improve drawing skills consistently
- To gain recognition within the online art community and receive constructive feedback on my artwork
- To build a portfolio of diverse illustrations that could lead to future art opportunities.
Pain Points
- Lack of proper art supplies and software due to limited income
- Difficulty in standing out among many talented artists online
- Balancing artistic pursuits with academic demands and household responsibilities.
DeviantArt Geographic Distribution
The platform has a strong presence in the US and India, with significant users in the UK, Canada, and Germany, indicating a global appeal.
Top Countries
United States
25.5%
India
10.2%
United Kingdom
7.8%
Canada
5.1%
Germany
4.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, with a medium income. This reflects a mix of aspiring and established artists.
Employment Status
Income Distribution
Education Level
DeviantArt Behavior Analysis
Behavior Profile
Digital Art
Graphic Design
Photography
Creative Writing
Gaming
Anime
Manga
Online Community
Art Sharing
Portfolio Building
Monetization
Skill Development
Social Media Engagement
Instagram
YouTube
TikTok
Reddit
Desktop Usage
Mobile Usage
Content Discovery
Device Breakdown
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