Top Marketing Strategies for DeviantArt

DeviantArt User Persona

Name:

Emily Carter

Age :

24

Gender :

Female

Occupation :

Freelance Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Establish a strong online portfolio to attract more freelance clients and projects
• Grow her social media presence to connect with other artists and potential clients, and stay updated on industry trends
• Improve her digital art skills, particularly in illustration and 3D design, to expand her service offerings.

Frustrations

• Finding it difficult to stand out amongst the vast number of talented artists online
• Balancing client work with personal projects and continuous skill development
• Effectively pricing her services and negotiating contracts with clients.

Name:

David Kim

Age :

32

Gender :

Male

Occupation :

Concept Artist

Industry :

Entertainment

Education :

Bachelor's Degree, Animation

Preferred platforms

GOALS

• Secure a senior-level concept artist position at a renowned game development studio
• Enhance his portfolio with high-quality illustrations and character designs that showcase his artistic vision
• Network with industry professionals and recruiters to explore potential job opportunities and collaborations.

Frustrations

• Facing intense competition for high-level positions in the gaming industry
• Staying updated with the latest software and techniques used in concept art
• Managing long working hours and tight deadlines often associated with the gaming industry.

Name:

Sarah Miller

Age :

19

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Build a dedicated following for her art by consistently posting engaging content and interacting with her audience
• Improve her digital painting and character design skills by practicing regularly and seeking feedback from other artists
• Monetize her art by selling prints, stickers, or other merchandise featuring her designs.

Frustrations

• Lacking the confidence and experience to fully showcase her artistic talent
• Balancing her passion for art with her academic studies and other commitments
• Growing her online audience organically and dealing with the pressure of social media engagement.

DeviantArt Geographic and Demographic Insights

Geographic Insights: DeviantArt's user base is predominantly located in English-speaking countries, with the US and UK accounting for a significant portion. However, there is also a notable presence in emerging markets like Brazil.

Demographic Insights: DeviantArt's user base skews slightly towards female users. The platform is most popular among young adults aged 18-34, reflecting the demographics of digital natives.

DeviantArt Socio-economic Profile

Household and Income Insights: DeviantArt users typically come from smaller households, with a significant portion falling within the middle-income bracket.

Educational and Employment Insights: A majority of DeviantArt's users are students or employed full-time or part-time, reflecting the platform's appeal to both aspiring and professional artists. Most users have some college or university education.

DeviantArt Behavioral Insights

Interest-Based Insights: DeviantArt users are passionate about various creative fields, including digital art, design, animation, photography, and writing, showcasing a diverse range of artistic interests.

Technology and Social Media Usage: DeviantArt users are highly active on visual-centric social media platforms like Instagram and YouTube. They primarily access the platform through desktop devices, likely due to the nature of creating and consuming art.

DeviantArt Top Competitors