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The target audience for DeMolay International is young men between the ages of 12 and 21. The organization also targets potential adult mentors and volunteers interested in guiding these young men. They may also target families with a history of involvement in similar organizations like the Shriners or Freemasons.
DeMolay's primary market is the US, followed by Canada. Significant presence in the Philippines suggests strong international appeal.
United States
Canada
Philippines
Brazil
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
DeMolay attracts families across various household sizes, with a slight inclination towards larger families. The income distribution suggests a broad appeal across different socioeconomic levels.
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