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DeMolay International Target Audience

The target audience for DeMolay International is young men between the ages of 12 and 21. The organization also targets potential adult mentors and volunteers interested in guiding these young men. They may also target families with a history of involvement in similar organizations like the Shriners or Freemasons.

User Segments

DeMolay International Geographic Distribution

DeMolay's primary market is the US, followed by Canada. Significant presence in the Philippines suggests strong international appeal.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
Philippines flag

Philippines

10%
Brazil flag

Brazil

5%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

DeMolay attracts families across various household sizes, with a slight inclination towards larger families. The income distribution suggests a broad appeal across different socioeconomic levels.

Employment Status

Income Distribution

Education Level

DeMolay International Behavior Analysis

Behavior Profile

Device Breakdown

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