Top Marketing Strategies for DeMolay International

DeMolay International User Persona

Name:

John Miller

Age :

16

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

• John wants to improve his leadership skills so he can be captain of the debate team next year
• He's also looking to make new friends who share his interests in video games and anime
• John wants to explore career options and needs guidance on what to study after high school

Frustrations

• John feels overwhelmed by the pressure to get good grades while also participating in extracurricular activities
• He struggles to balance his social life with his academic responsibilities
• John sometimes feels uncertain about his future and what he wants to pursue after graduation

Name:

David Rodriguez

Age :

19

Gender :

Male

Occupation :

College Student

Industry :

Education

Education :

Some College

Preferred platforms

GOALS

• David wants to develop his public speaking skills and gain confidence in presenting in front of groups
• He hopes to network and build connections with other young men who are also interested in leadership roles
• David is looking for scholarships and financial aid opportunities to support his college education

Frustrations

• David feels intimidated by the competitive job market and wants to stand out from other candidates
• He struggles to balance his part-time job, his studies, and his involvement in extracurricular activities
• David worries about his student loan debt and wants to explore ways to minimize his financial burden

DeMolay International Geographic and Demographic Insights

Geographic Insights: DeMolay's primary market is the US, followed by Canada. Significant presence in the Philippines suggests strong international appeal.

Demographic Insights: DeMolay primarily targets young men aged 12-21, with a significant portion of adult members (likely mentors and parents) influencing participation.

DeMolay International Socio-economic Profile

Household and Income Insights: DeMolay attracts families across various household sizes, with a slight inclination towards larger families. The income distribution suggests a broad appeal across different socioeconomic levels.

Educational and Employment Insights: DeMolay's membership largely comprises individuals with a high school education or currently enrolled in higher education, reflecting its focus on youth development.

DeMolay International Behavioral Insights

Interest-Based Insights: Target users show interest in a mix of online and offline activities, including video games, sports, music, coding, anime, and active participation in social media.

Technology and Social Media Usage: Users are highly active on YouTube, TikTok, and Instagram. While desktop usage is notable, mobile devices (Android and iOS) dominate their online activities.

DeMolay International Top Competitors