Detroit Economic Growth Corporation (DEGC) Competitor Insights

Major Markets

United States

Canada

Germany

Key Competitors

Michigan Economic Development Corporation (MEDC)

Invest Detroit

Top Marketing Channels

Michigan Economic Development Corporation (MEDC)

Content Marketing
Examples: Success Stories, Annual Reports, White Papers
Campaigns: Pure Michigan Business Connect, Industry 4.0 Initiative, Michigan Economic Development Map

Digital Advertising
Examples: Google Ads, LinkedIn Sponsored Content, Industry-specific online publications
Campaigns: Pure Michigan Business Growth Campaign, Site Selection Digital Ads, Talent Attraction Campaign

Public Relations
Examples: Press Releases, Media Partnerships, Awards & Recognition
Campaigns: Michigan's Best Places to Work, Global Business Expansion News, MEDC Annual Review

Direct Outreach
Cold Calls to Site Selectors, Email Campaigns to CEOs, Personalized LinkedIn Messages
Invest in Michigan Initiative, Business Expansion Consultations, Relocation Services Outreach

Trade Shows & Conferences
SelectUSA Investment Summit, CoreNet Global Summit, Automate Show
Michigan Investment Pavilion, Advanced Manufacturing Showcase, Future of Mobility Forum

Partnerships & Referrals
Working with local EDOs, Referrals from industry associations, Collaboration with real estate brokers
Economic Development Alliance Program, Corporate Relocation Partnership, Incubation Network

State-level resources and funding

Broad reach across diverse industries

Strong brand recognition (Pure Michigan)

Bureaucratic processes

May be perceived as less localized than city-specific entities

Focus can be diluted across the entire state

Attract more foreign direct investment

Expand into emerging technology sectors

Leverage state universities for talent development

Competition from other states for business

Changes in state political leadership or funding

Economic downturns affecting state budget