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Executive Summary

The DEGC is a non-profit organization dedicated to promoting economic growth and development in Detroit. They offer a range of services including business support, real estate development assistance, access to funding opportunities, and workforce development programs. BuyDetroit, their flagship program, connects Detroit-based businesses with procurement opportunities and promotes local sourcing.

Industries

Economic DevelopmentBusiness SupportCommunity Development

Detroit Economic Growth Corporation Top Products

Brand Positioning

Customer Sentiments

Detroit Economic Growth Corporation Key Value Propositions

Business Growth
Procurement Opportunities
Workforce Development
Real Estate Development

Detroit Economic Growth Corporation SWOT Analysis

Strengths

Extensive network and partnerships

Deep understanding of Detroit's business ecosystem

Proven track record of attracting investment and supporting business growth

Weaknesses

Dependence on public funding and grants

Competition from other economic development organizations

Challenges in addressing systemic inequalities

Opportunities

Leverage Detroit's growing tech and innovation sector

Expand partnerships with national and international investors

Develop innovative programs to support entrepreneurship and small business growth

Threats

Economic downturn or recession

Changes in government funding priorities

Negative perceptions of Detroit's business climate

The DEGC operates in the economic development and business support industry. They focus on the city of Detroit, Michigan, and work with various sectors including automotive, manufacturing, technology, fashion, and healthcare.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Detroit Economic Growth Corporation Target Audience

View Details

Geographic Insights

The DEGC's primary target market is the United States, with a significant focus on Detroit, Michigan. Canada represents a smaller but notable market, while interest from other countries is present but limited.

Top Countries

United States flag

United States

95% market share

Canada flag

Canada

3% market share

Germany flag

Germany

0.5% market share

Japan flag

Japan

0.5% market share

China flag

China

0.5% market share

Detroit Economic Growth Corporation Audience Segments

The DEGC targets Detroit-based businesses, particularly those owned by minorities and Detroit residents, seeking growth and procurement opportunities. They also target businesses outside of Detroit interested in relocating or expanding their operations within the city. Lastly, they aim to attract investors and developers who can contribute to the city's revitalization.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Detroit Economic Growth Corporation

Targeted Content Marketing & Outreach

Develop content (blog posts, articles, case studies) showcasing DEGC's success stories and impact on Detroit's economic growth. Target this content to specific audiences like investors, businesses, and potential relocating companies.

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Strategic Partnerships & Co-Marketing

Partner with other Detroit-based organizations (e.g., universities, incubators) to expand reach and share resources. Co-market events and programs to attract businesses and investors.

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Data-Driven Growth & Business Intelligence

Leverage data analytics to identify key trends and insights into Detroit's business landscape. Use this data to refine marketing efforts, tailor programs, and attract relevant businesses.

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