Detroit Economic Growth Corporation : Market and Competitor Analysis

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The DEGC is a non-profit organization dedicated to promoting economic growth and development in Detroit. They offer a range of services including business support, real estate development assistance, access to funding opportunities, and workforce development programs. BuyDetroit, their flagship program, connects Detroit-based businesses with procurement opportunities and promotes local sourcing.

Company : Detroit Economic Growth Corporation

Industry : Economic DevelopmentBusiness SupportCommunity Development

Major Markets

United States

Canada

Germany

Key Competitors

Invest Detroit

Detroit Regional Chamber

Michigan Economic Development Corporation (MEDC)

Detroit Economic Growth Corporation Key Value propositions

Business Growth

Procurement Opportunities

Workforce Development

Real Estate Development

Detroit Economic Growth Corporation Latest news

DEGC - Home - DEGC

DEGC designs and implements innovative solutions that attract inclusive investment, create jobs, support neighborhoods, and advance Detroit's economy.

NEIGHBORHOOD RETAIL OPPORTUNITY STUDY

The DEGC will develop new tools to help small businesses, property owners, developers, ... New big box development should be required to have a flexible ...

Michigan named a “top state” for new manufacturing jobs and ...

Jun 16, 2021 ... DEGC is proud to play an integral role in the state's ongoing job creation and new investment. Despite the impact of the COVID-19 health ...

Department of Neighborhoods | City of Detroit

... important;} .embd-buttons div {padding: 0 !important;} . ... https://www.degc.org. News. 2024-06-25. 'Saturdays in the D' Kicks Off 2024 ...

Detroit Economic Growth Corporation SWOT Analysis

Strengths

Extensive network and partnershipsDeep understanding of Detroit's business ecosystemProven track record of attracting investment and supporting business growth

Weaknesses

Dependence on public funding and grantsCompetition from other economic development organizationsChallenges in addressing systemic inequalities

Opportunities

Leverage Detroit's growing tech and innovation sectorExpand partnerships with national and international investorsDevelop innovative programs to support entrepreneurship and small business growth

Threats

Economic downturn or recessionChanges in government funding prioritiesNegative perceptions of Detroit's business climate

Top Marketing Strategies for Detroit Economic Growth Corporation

Targeted Content Marketing & Outreach

Develop content (blog posts, articles, case studies) showcasing DEGC's success stories and impact on Detroit's economic growth. Target this content to specific audiences like investors, businesses, and potential relocating companies.

Strategic Partnerships & Co-Marketing

Partner with other Detroit-based organizations (e.g., universities, incubators) to expand reach and share resources. Co-market events and programs to attract businesses and investors.

Data-Driven Growth & Business Intelligence

Leverage data analytics to identify key trends and insights into Detroit's business landscape. Use this data to refine marketing efforts, tailor programs, and attract relevant businesses.

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Detroit Economic Growth Corporation User Persona

Name:

Aisha Jackson

Age :

32

Gender :

Female

Occupation :

Founder & CEO

Industry :

Tech Startup

Education :

MBA, Marketing

Preferred platforms

GOALS

Secure Series A funding to scale her tech startup and expand her team, particularly in software development roles
Increase brand awareness and user acquisition through targeted marketing campaigns on social media and industry events
Partner with local organizations and educational institutions to establish a pipeline of tech talent from within Detroit

Frustrations

Navigating the complex landscape of funding opportunities and connecting with the right investors
Finding qualified and experienced tech professionals in Detroit's competitive job market
Cutting through the noise and getting her startup noticed by potential customers and partners

Name:

Marcus Brown

Age :

45

Gender :

Male

Occupation :

Owner & Operator

Industry :

Manufacturing

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Secure contracts and partnerships with larger companies in the automotive or manufacturing industries to stabilize his revenue stream
Upgrade his manufacturing equipment and implement new technologies to improve efficiency and competitiveness
Attract and retain skilled workers by offering competitive wages, benefits, and training opportunities

Frustrations

Competing with larger businesses for contracts and facing pressure to lower prices
Keeping up with the rapid pace of technological advancements in the manufacturing industry
Finding and retaining skilled workers in a tight labor market, especially younger generations

Name:

Sarah Lee

Age :

58

Gender :

Female

Occupation :

Executive Director

Industry :

Non-Profit

Education :

Master's Degree, Urban Planning

Preferred platforms

GOALS

Secure grants and funding from foundations and government agencies to support community development projects in underserved Detroit neighborhoods
Develop and implement workforce development programs that provide residents with in-demand skills and connect them with employment opportunities
Build partnerships with local businesses, community organizations, and government agencies to create a holistic approach to economic revitalization

Frustrations

Navigating the complex and competitive landscape of grant funding
Overcoming systemic barriers and historical disinvestment in Detroit neighborhoods
Measuring the long-term impact of community development programs and demonstrating their value to funders

Detroit Economic Growth Corporation Geographic and Demographic Insights

Geographic Insights: The DEGC's primary target market is the United States, with a significant focus on Detroit, Michigan. Canada represents a smaller but notable market, while interest from other countries is present but limited.

Top Countries

United States
95%
Canada
3%
Germany
0.5%
Japan
0.5%
China
0.5%

Demographic Insights: The DEGC's target audience spans various age groups, with a higher concentration between 25-44. The gender distribution is balanced, indicating equal interest from both men and women.

Age Distribution

Gender Distribution

Detroit Economic Growth Corporation Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes, with a concentration in 2-4 person households. The income level distribution leans towards middle-income, with a significant portion in the high-income bracket.

Educational and Employment Insights: The DEGC's audience primarily consists of employed individuals, with a significant portion being business owners. They are highly educated, with a large percentage holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

Detroit Economic Growth Corporation Behavioral Insights

Interest-Based Insights: Target users show interest in business development, entrepreneurship, Detroit's culture and local news, real estate, investment opportunities, and workforce development.

Technology and Social Media Usage: Users prefer LinkedIn and Facebook, followed by Twitter and Instagram. Desktop usage is highest, followed by Android and iOS devices.

Interests

Business DevelopmentEntrepreneurshipLocal NewsDetroit CultureReal EstateInvestment OpportunitiesWorkforce Development

Device Breakdown

Social Media Usage

Detroit Economic Growth Corporation Top Competitors

Competitor	Estimated market share	Top domains
Invest Detroit	40%	Venture Capital, Real Estate Development, Small Business Loans
Detroit Regional Chamber	35%	Business Advocacy, Networking Events, Regional Economic Development
Michigan Economic Development Corporation (MEDC)	25%	Statewide Economic Development, Business Attraction & Expansion, Tax Incentives

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