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Tito's Handmade Vodka
Svedka Vodka
Ketel One Vodka
Top Marketing Channels
Tito's Handmade Vodka
- Social Media Marketing
- Examples: Instagram, Facebook, Twitter
- Campaigns: Tito's Taster, Tito's Together, Tito's Holiday Spirit
- Content Marketing
- Examples: Cocktail recipes on website, Blog posts about distillery, Behind-the-scenes videos
- Campaigns: Mix it Up with Tito's, Crafted Cocktails, The Spirit of Austin
- Event Marketing & Sponsorships
- Examples: Music festivals, Charity events, Sporting events
- Campaigns: Tito's Live Music Series, Tito's for a Cause, Golf & Good Times with Tito's
Top Sales Channels
- Retail Partnerships
- Total Wine & More, Spec's Wine, Spirits & Finer Foods, BevMo!
- Holiday Stock-Up, Summer Sippers, Game Day Essentials
- On-Premise Sales
- Bars, Restaurants, Nightclubs
- Cocktail of the Month, Happy Hour Specials, Tito's Signature Drinks
- E-commerce & Delivery Partnerships
- Drizly, Instacart, ReserveBar
- Direct to Door, Virtual Cheers, Online Exclusive Bundles
Deep Eddy Vodka SWOT Analysis
Strengths
Strong brand loyalty
'Handmade' craft appeal
Extensive distribution network
Weaknesses
Limited flavor innovation compared to competitors
Premium pricing can deter some budget-conscious consumers
Brand image is less focused on 'fun' compared to Deep Eddy
Opportunities
Expand into ready-to-drink (RTD) cocktails
Increase international market penetration
Leverage 'Made in America' appeal for export
Threats
Growing competition from craft distilleries
Changing consumer preferences towards low-ABV or non-alcoholic options
Supply chain disruptions impacting production
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