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Major Markets
ISU (International Skating Union)
SkatingScores
Tracings: A Figure Skating Resource
ISU (International Skating Union)
Official governing body
Access to exclusive data
High credibility and authority
Bureaucratic decision-making
Website can be complex to navigate
Slower to adopt new tech features
Expand digital engagement with fans
Monetize data analytics
Develop more user-friendly applications
Competition from unofficial data sources
Declining traditional broadcast viewership
Maintaining relevance with younger audiences
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