Deep-Edge.net Competitor Insights

Major Markets

Japan

United States

Canada

Key Competitors

ISU (International Skating Union)

SkatingScores

Tracings: A Figure Skating Resource

Top Marketing Channels

ISU (International Skating Union)

Official Website
Examples: News section on isu.org, Event pages on isu.org, Athlete profiles on isu.org
Campaigns: ISU Grand Prix Series promotion, World Championships countdown, Skate For Gold initiative

Social Media
Examples: ISU YouTube channel, ISU Instagram, ISU Twitter
Campaigns: Behind-the-scenes event coverage, Athlete highlight reels, Daily event recaps

Partnerships & Broadcasts
Examples: Partnerships with national federations, Collaborations with broadcasters like Eurosport, NBC Sports, Press releases to sports media
Campaigns: Official broadcast schedules promotion, Event sponsorship announcements, Partner spotlight series

Event Ticketing Platforms
Ticketmaster for major championships, Local venue ticketing systems for events, Official event websites for ticket sales
Early bird ticket sales for World Championships, VIP package promotions, Family ticket discounts

Merchandise Sales (Indirect)
Official event merchandise at venues, Licensed apparel through sports retailers, Brand collaborations for figure skating gear
Championships commemorative merchandise launch, Team replica apparel sales, Fan gear collection release

Broadcast Rights Sales
Licensing rights to TV networks, Streaming platform partnerships, Pay-per-view access for niche markets
Global broadcast rights packages, Digital streaming exclusivity deals, Event highlights syndication

Official governing body

Access to exclusive data

High credibility and authority

Bureaucratic decision-making

Website can be complex to navigate

Slower to adopt new tech features

Expand digital engagement with fans

Monetize data analytics

Develop more user-friendly applications

Competition from unofficial data sources

Declining traditional broadcast viewership

Maintaining relevance with younger audiences