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Dear Media Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student

Education: High School

Age: 23

Gender: Female

Occupation: Part-Time

Education: Associate Degree

Age: 25

Gender: Female

Occupation: Full-Time

Education: Bachelor's Degree

Maya, The Trendsetter

Maya, The Trendsetter

Age: 20
Gender: Female
Occupation: Student
Education: High School
Industry: Digital Content
Channels: TikTokInstagramYouTube

Goals

  • Stay updated on the latest pop culture and social trends
  • Discover new content creators and influencers
  • Connect with friends and build a social circle.

Pain Points

  • Difficulty in filtering out irrelevant content online
  • Fear of missing out on trending topics and events
  • Lack of genuine connections amidst a sea of online interactions.

Dear Media Geographic Distribution

Primarily focused on the US, with strong presences in North America and a growing international audience, particularly in English-speaking countries.

Top Countries

United States flag

United States

80%
Canada flag

Canada

7.5%
United Kingdom flag

United Kingdom

4%
Australia flag

Australia

2.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Predominantly medium to high-income households, often 2-4 person, reflecting their interest in lifestyle and self-improvement content.

Employment Status

Income Distribution

Education Level

Dear Media Behavior Analysis

Behavior Profile

Device Breakdown

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