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Comprehensive web and app analytics
Strong brand recognition in digital intelligence
Broad data coverage across industries
Complexity of features can be overwhelming for new users
Pricing may be high for small businesses
Data accuracy can be debated for niche markets
Expansion into new data verticals (e.g.
e-commerce product data)
Increased demand for competitive intelligence
AI integration for advanced predictive analytics
Intense competition from specialized analytics tools
Data privacy regulations impact data collection
Economic downturns affecting marketing budgets
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