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data|shapes Target Audience
User Segments
Age: 28
Gender: Female
Occupation: BIM Manager
Education: Master's Degree, Architectural Engineering
Age: 32
Gender: Male
Occupation: Computational Designer
Education: Master's Degree, Computational Design
Age: 35
Gender: Female
Occupation: Senior Project Architect
Education: Bachelor's Degree, Architecture
BIM Innovator Mia
Goals
- Streamline BIM workflows across large-scale projects to enhance efficiency and reduce manual errors
- Implement cutting-edge computational design techniques to push project boundaries and deliver innovative solutions
- Foster a culture of technological adoption and continuous learning within her team to stay ahead in the AEC industry.
Pain Points
- Lack of interoperability between different software tools leading to data loss and rework
- Manual and repetitive tasks consuming valuable time that could be spent on strategic planning
- Difficulty in finding and retaining skilled computational designers who understand both architecture and programming.
data|shapes Geographic Distribution
The market is concentrated in developed AEC markets, particularly North America and Europe, with a presence in Oceania.
Top Countries
United States
Germany
United Kingdom
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are generally medium to high income professionals, likely living in 2-4 person households, reflecting stable careers.
Employment Status
Income Distribution
Education Level
data|shapes Behavior Analysis
Behavior Profile
Device Breakdown
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