Top Marketing Strategies for Data-Shapes

Data-Shapes User Persona

Name:

Mark Wilson

Age :

35

Gender :

Male

Occupation :

Senior Architect

Industry :

Architecture

Education :

Master of Architecture, Sustainable Design

Preferred platforms

GOALS

• Streamline design workflows to improve project delivery times and reduce overhead costs
• Implement sustainable design solutions in projects to meet client demands and industry standards
• Leverage BIM technology to enhance collaboration and reduce errors during the design and construction phases

Frustrations

• Repetitive tasks within Revit consume a significant amount of time
• Integrating sustainability analysis tools into existing workflows is cumbersome
• Lack of interoperability between different software used by various stakeholders in a project

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

BIM Manager

Industry :

Construction

Education :

Bachelor of Science, Architectural Engineering

Preferred platforms

GOALS

• Ensure seamless data exchange between different project stakeholders
• Improve BIM model accuracy and quality to minimize errors during construction
• Implement and enforce BIM standards across the project lifecycle

Frustrations

• Resistance from team members to adopt new technologies and workflows
• Difficulty in finding and implementing Revit add-ins that cater to specific project needs
• Managing large datasets and ensuring data integrity across multiple platforms

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Computational Designer

Industry :

Engineering

Education :

Master of Science, Computer Science

Preferred platforms

GOALS

• Develop and implement custom tools and scripts to automate complex design tasks
• Explore new computational design techniques to push the boundaries of architectural design
• Share knowledge and collaborate with other computational designers within the AEC industry

Frustrations

• Limitations of existing Revit tools for advanced geometric modeling and analysis
• Difficulty in integrating different programming languages and software libraries with Revit
• Lack of readily available resources and support for specific computational design challenges

Data-Shapes Geographic and Demographic Insights

Geographic Insights: The business likely has a strong presence in the US and China, indicating these are major markets for Revit and BIM solutions. The UK, Germany, and India also present significant opportunities.

Demographic Insights: The target audience consists mostly of males aged 25-44. This suggests a male-dominated field with peak professional activity in this age range.

Data-Shapes Socio-economic Profile

Household and Income Insights: The majority of target users fall within the 'Medium' income bracket and have a household size of 3-4, suggesting established professionals or families.

Educational and Employment Insights: Target users are primarily employed full-time, reflecting the professional nature of the AEC industry. Most possess a University or College degree, indicating a need for specialized education.

Data-Shapes Behavioral Insights

Interest-Based Insights: Users show interest in technology-driven design and architecture, emphasizing the intersection of these fields with sustainability and construction.

Technology and Social Media Usage: Users primarily leverage desktop devices, highlighting the software's professional use. LinkedIn is the dominant social media platform, reflecting its industry relevance.

Data-Shapes Top Competitors