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Dailymotion is a video-sharing platform that offers a diverse range of content, including news, sports, entertainment, and music. They feature content from various publishers and prioritize showcasing trending and recent events. The platform appears to generate revenue through advertising, as evidenced by the presence of ads within their video content.
Company : Dailymotion
Industry : Video SharingOnline MediaEntertainment
Dailymotion Key Value propositions
Dailymotion Latest news
Dailymotion
The latest news, sports, music and entertainment videos on Dailymotion.
Submit a request – Dailymotion Help Center
Top FAQs. Earn revenue from video monetization. COMPANY. About · Press · News · Our Story · Dailymotion.com. SOLUTIONS. Advertisers · Publishers · Developers ...
Dailymotion
The latest news, sports, music and entertainment videos on Dailymotion. ... Top stories today. LATEST. Rivian R1T Electrifying the Outdoors, Leg 1 of 5: Nags Head ...
Dailymotion Video App - Apps on Google Play
Dailymotion Video App · About this app · Data safety · Ratings and reviews · App support · Similar apps.
Dailymotion SWOT Analysis
Strengths
Diverse content library.Focus on trending news and events.Established publisher network.
Weaknesses
Lower brand awareness compared to YouTube.Potential for content moderation challenges.Reliance on advertising revenue.
Opportunities
Expand into new markets and demographics.Develop niche content verticals.Offer premium subscription options.
Threats
Intense competition in the video-sharing space.Changing user preferences and consumption habits.Ad blocking technologies and regulations.
Top Marketing Strategies for Dailymotion
Dailymotion User Persona
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Dailymotion Geographic and Demographic Insights
Geographic Insights: Dailymotion's top markets are primarily Western countries, with a strong presence in France and the United States, indicating a global user base.
France
15%
United States
12%
India
8%
United Kingdom
7%
Germany
5%
Demographic Insights: Dailymotion attracts a diverse age range, with a higher concentration in the 25-34 age group. The platform appeals slightly more to males than females.
Dailymotion Socio-economic Profile
Household and Income Insights: Dailymotion's users primarily come from households of 2-4 people with medium income levels.
Educational and Employment Insights: Dailymotion's audience largely comprises employed individuals, especially those working full-time, with a university or college-level education.
Dailymotion Behavioral Insights
Interest-Based Insights: Dailymotion users show diverse interests including technology, news, entertainment, music, sports, travel, and gaming, reflecting the platform's diverse content.
Technology and Social Media Usage: Dailymotion users are active on YouTube, Instagram, and Facebook and prefer using YouTube more than other platforms. They show a preference for mobile devices.
Dailymotion Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
YouTube | 70% | Video Sharing, User-Generated Content, Global Reach |
Vimeo | 15% | Professional Video Hosting, Creative Community, High-Quality Content |
Twitch | 10.5% | Live Streaming, Gaming, Esports |