Find stats on top websites
Select a competitor
YouTube
Vimeo
TikTok
Top Marketing Channels
YouTube
- Social Media Marketing
- Examples: Facebook ads, Instagram posts, Twitter trends
- Campaigns: YouTube Creator Spotlight, YouTube Shorts Challenge, Trending on YouTube
- Content Marketing
- Examples: Official YouTube Blog, Creator Academy, Case Studies
- Campaigns: Learn with YouTube, Grow Your Channel, YouTube for Business
- Influencer Marketing
- Examples: Collaborations with top YouTubers, Brand sponsorships on channels, Creator partnerships
- Campaigns: Made For You, FanFest, Creator Summit Partnerships
Top Sales Channels
- Direct Sales (Advertising)
- Google Ads platform, YouTube self-serve ad platform, Custom ad solutions for large brands
- YouTube BrandConnect, TrueView for Action, Reach and Frequency
- Partnerships
- YouTube Partner Program, Content licensing agreements, Strategic alliances with media companies
- Partner Program Growth Initiative, Premium Content Deals, YouTube Originals
- E-commerce Integration
- Shopping features within videos, Product shelf below videos, Live shopping streams
- Shop on YouTube, Creator Merch Shelf, Live Shopping Events
Dailymotion SWOT Analysis
Strengths
Dominant market share
Extensive content library
Strong monetization for creators
Weaknesses
High competition for creators
Content moderation challenges
Ad revenue fluctuations
Opportunities
Expansion into new content formats (e.g.
podcasts)
Enhance shopping features
Diversify revenue streams beyond ads
Threats
Rise of short-form video platforms (TikTok)
Increased regulatory scrutiny
Creator burnout and platform fatigue
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