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Customer Success Collective
TSIA (Technology & Services Industry Association)
Gainsight Pulse
Top Marketing Channels
Customer Success Collective
- Content Marketing
- Examples: Blog posts, Whitepapers, Webinars
- Campaigns: CSM Best Practices Series, Data-Driven CS Insights, The Future of Customer Success
- Social Media Marketing
- Examples: LinkedIn groups, Twitter discussions, Facebook page
- Campaigns: Daily CS Tips, Weekly Webinar Spotlight, Community Engagement Challenges
- Email Marketing
- Examples: Newsletters, Promotional emails, Event invitations
- Campaigns: Weekly CS Update, Upcoming Webinar Alerts, Member-Exclusive Content
Top Sales Channels
- Website/Direct Sales
- Membership subscriptions, Event tickets, Sponsorship packages
- Early Bird Membership Discount, Premium Event Access, Partner Program Launch
- Partnerships
- Collaborative webinars, Co-marketing initiatives, Joint reports
- CSM Tech Alliance, Industry Leader Interview Series, Co-Branded Content Initiative
- Referral Programs
- Member-get-member offers, Speaker recommendations, Content contribution incentives
- Refer a Friend Bonus, Top Contributor Recognition, Community Growth Initiative
Customer Success Leadership Network SWOT Analysis
Strengths
Strong community focus
Diverse content offerings
Active online presence
Weaknesses
Potential for content saturation
May lack specialized deep dives
Monetization strategies not always clear
Opportunities
Expand into certifications
Host in-person events
Collaborate with more tech vendors
Threats
Competition from larger platforms
Difficulty maintaining engagement
Niche fatigue
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