Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Etsy
Adobe Stock
Envato Elements
Top Marketing Channels
Etsy
- Social Media Marketing
- Examples: Instagram, Facebook, Pinterest
- Campaigns: Etsy Finds, Shop Small, Holiday Gift Guide
- Content Marketing
- Examples: Etsy Journal blog, Seller Handbook, trend reports
- Campaigns: Meet the Makers, Crafting a Business, Trend Spotting
- Email Marketing
- Examples: Weekly curated emails, seller newsletters, abandoned cart reminders
- Campaigns: New Arrivals, Editor's Picks, Last Chance Deals
Top Sales Channels
- E-commerce Platform
- Etsy.com, Etsy mobile app, Etsy Pattern
- Free Shipping Event, Shop by Category, Best Sellers Showcase
- Partnerships & Collaborations
- Partnerships with influencers, brand collaborations, pop-up shops
- Etsy x West Elm, Etsy x Target, Maker Spotlight
- Affiliate Marketing
- Affiliate networks, blogger partnerships, content creators
- Etsy Affiliate Program, Blogger Review Program, Influencer Collaborations
Creative Fabrica SWOT Analysis
Strengths
Strong brand recognition
large and active community
focus on unique and handmade items
Weaknesses
High competition among sellers
reliance on seller base for inventory
challenges with quality control for all listings
Opportunities
Expand into new product categories
grow international markets
enhance seller tools and support
Threats
Competition from large retailers
rise of direct-to-consumer brands
changes in consumer preferences for handmade goods
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