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Creative Commons Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Independent Photographer

Education: Bachelor's Degree, Fine Arts

Age: 48

Gender: Male

Occupation: Freelance Writer/Blogger

Education: Master's Degree, Journalism

Age: 40

Gender: Female

Occupation: Small Business Owner (Digital Art/Design)

Education: Bachelor's Degree, Graphic Design

Amelia, The Visual Artist

Amelia, The Visual Artist

Age: 32
Gender: Female
Occupation: Independent Photographer
Education: Bachelor's Degree, Fine Arts
Industry: Photography
Channels: InstagramYouTubeFacebook

Goals

  • To showcase my photography widely while protecting my artistic rights and ensuring proper attribution
  • To simplify the process of licensing my work for various uses without complex legal agreements
  • To connect with a broader audience and potentially generate income from my art through clear usage terms.

Pain Points

  • Difficulty understanding complex copyright jargon and legal documents
  • Worry about unauthorized use or theft of my original photographs online
  • Time-consuming process of negotiating individual licensing agreements for each client or user.

Creative Commons Geographic Distribution

The US and Germany lead user distribution, with significant engagement from the UK, Canada, and Australia, indicating a strong presence in developed nations.

Top Countries

United States flag

United States

30%
Germany flag

Germany

10%
United Kingdom flag

United Kingdom

7%
Canada flag

Canada

5%
Australia flag

Australia

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, with a balanced income distribution leaning towards medium.

Employment Status

Income Distribution

Education Level

Creative Commons Behavior Analysis

Behavior Profile

Sharing
Reuse
Attribution
Openness
Collaboration
Education
Research
Content Creation
Digital Literacy
Ethical Use
Community Engagement
Licensing
Advocacy
Online Learning
Information Seeking
Remixing
Platform Integration
AI Training
Policy Influence
Support Giving

Device Breakdown

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