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Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Patterson Veterinary
MWI Animal Health
Top Marketing Channels
Patterson Veterinary
- Content Marketing
- Examples: Veterinary blogs, educational webinars, whitepapers on practice management
- Campaigns: Patterson Today Series, Practice Efficiency Webinars, Inventory Management Guides
- Email Marketing
- Examples: Promotional newsletters, new product announcements, special offers to registered users
- Campaigns: Monthly Deals Digest, Product Spotlight Emails, CE Course Reminders
- Social Media Marketing
- Examples: Facebook updates on industry news, LinkedIn for professional networking, YouTube product demos
- Campaigns: Patterson Connect Campaign, Vet Tech Appreciation, Solutions Showcase
Top Sales Channels
- Direct Sales Force
- Field sales representatives, inside sales teams, account managers
- Regional Sales Promotions, New Client Onboarding Program, Key Account Management Initiatives
- E-commerce Platform
- Online store for supplies, equipment, and pharmaceuticals, customer portal for order tracking
- Online Only Discounts, First Order Incentives, Subscription Savings Program
- Trade Shows and Conferences
- Exhibiting at veterinary conferences, sponsoring industry events, product demonstrations at booths
- Patterson Booth Experience, Exclusive Show Deals, Live Product Demos
Covetrus SWOT Analysis
Strengths
Extensive product catalog
Strong distribution network
Established customer relationships
Weaknesses
Potential for pricing pressures
Reliance on traditional sales channels
Slower adoption of digital tools
Opportunities
Growth in pet ownership
Expansion of veterinary services
Technological advancements in vet medicine
Threats
Intense competition
Supply chain disruptions
Economic downturn affecting practice spending
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