Find stats on top websites
Covetrus is a global animal-health technology and services company that helps veterinary practices thrive. They offer a comprehensive portfolio of software, supplies, and services, including practice management software, prescription management solutions, compounding services, and pet parent support resources.
Company : Covetrus
Industry : Animal HealthVeterinary CareVeterinary Technology
Covetrus Key Value propositions
Covetrus Latest news
News Room - Covetrus
Breaking News: Covetrus Unleashes Power Moves with Leadership Overhaul to Propel Veterinary Medicine into the Future! Compounding benefits through ...
Covetrus North America: Vet Supplies | Pet Medications
Covetrus is a leading vet supplier offering veterinary supplies to over 26000 professionals. Browse our vet supplies to fulfill your practice needs.
Covetrus: Home
Covetrus® is a global animal-health company dedicated to empowering veterinary practices. We combine products, services, and technology into a single ...
Covetrus:
covetrus_logo_rgb w-TM ... Request Account. Are you interested in becoming a Covetrus customer? ... We provide the veterinary supplies a clinic needs to support top ...
Covetrus SWOT Analysis
Strengths
Global reach and extensive distribution networkComprehensive portfolio of products and servicesStrong relationships with veterinary practices
Weaknesses
Dependence on animal health industry trendsCompetition from both established and emerging playersIntegration challenges with acquired businesses
Opportunities
Expand into emerging markets with growing pet ownershipDevelop innovative technology solutions for veterinary practicesStrategic partnerships and acquisitions to enhance offerings
Threats
Economic downturns impacting discretionary pet spendingIncreasing competition leading to price pressureRegulatory changes in the animal health industry
Top Marketing Strategies for Covetrus
Content Marketing and Thought Leadership
Establish Covetrus as a trusted authority in the veterinary industry by creating valuable content like blog posts, webinars, and research reports. This will attract potential customers and build brand credibility, ultimately leading to increased leads and sales.
Covetrus User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Covetrus Geographic and Demographic Insights
Geographic Insights: Covetrus's primary market is the United States, followed by Canada. They also have a notable presence in the UK, Germany and Australia.
United States
60%
Canada
15%
United Kingdom
7%
Germany
6%
Australia
5%
Demographic Insights: Covetrus's target users are primarily females aged between 35-44. Veterinary practices, often led by women, drive this demographic.
Covetrus Socio-economic Profile
Household and Income Insights: Covetrus's target user base consists of individuals from various household sizes, primarily those with 2-4 members. The income level of the majority of users falls under the medium category.
Educational and Employment Insights: Most target users are business owners (veterinarians) with postgraduate education, highlighting Covetrus's focus on serving established veterinary practices.
Covetrus Behavioral Insights
Interest-Based Insights: Target users show a strong interest in animal welfare, pet health and veterinary medicine, aligning with their profession and Covetrus's offerings.
Technology and Social Media Usage: Users primarily engage with Facebook, Instagram and LinkedIn, preferring mobile devices. Covetrus can leverage these platforms for targeted marketing.
Covetrus Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
IDEXX Laboratories | 35% | Veterinary Diagnostics, Laboratory Equipment, Software Solutions |
Patterson Veterinary Supply | 25.5% | Veterinary Supplies, Equipment & Technology, Practice Management Software |
Henry Schein Animal Health | 18.5% | Veterinary Supplies, Pharmaceuticals, Equipment & Technology |
Zoetis | 21% | Animal Health Medicines, Vaccines, Parasiticides |