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Coupe Health Target Audience

User Segments

Age: 48

Gender: Female

Occupation: HR Director

Education: Master's Degree, Human Resources Management

Age: 55

Gender: Male

Occupation: CFO

Education: Master's Degree, Finance

Age: 42

Gender: Female

Occupation: Benefits Manager

Education: Bachelor's Degree, Business Administration

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: HR Director
Education: Master's Degree, Human Resources Management
Industry: Human Resources
Channels: LinkedInYouTubeX

Goals

  • Significantly reduce healthcare costs for the company while maintaining or improving benefit quality
  • Increase employee satisfaction and engagement with healthcare benefits
  • Streamline the administrative burden associated with managing health plans.

Pain Points

  • Difficulty in predicting and controlling rising healthcare expenditures
  • Employee complaints about confusing EOBs and unexpected out-of-pocket costs
  • Time-consuming processes for managing multiple vendors and complex benefit structures.

Coupe Health Geographic Distribution

Primarily focused on the US market, with minor potential for international expansion in similar economic and healthcare systems.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from households of 3-4, often with higher income levels, valuing financial predictability in healthcare.

Employment Status

Income Distribution

Education Level

Coupe Health Behavior Analysis

Behavior Profile

Transparency
Ease of Use
Employee Satisfaction
Consumerism
Streamlined Administration
Concierge Support
User-Friendly
Technology Innovation
Online Portal
Personalized Support
Social Media Usage
Digital Engagement
Financial Planning
Seeking Solutions
Problem Solving
Professional Development
Researching Options

Device Breakdown

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