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Coupe Health Target Audience

Coupe Health targets companies with 100+ employees who have previously been self-insured. They seem to cater to businesses looking for a unique and innovative healthcare solution that prioritizes cost-effectiveness and transparency. Their focus on price certainty and ease of use suggests they appeal to businesses seeking a better employee healthcare experience.

User Segments

Coupe Health Geographic Distribution

Coupe Health's primary target market is the United States, holding a dominant market share. Canada and the United Kingdom follow with smaller percentages, indicating emerging potential in those regions.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Germany flag

Germany

1.5%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of Coupe Health's target users fall within the medium income bracket and have households of 3-4 people, reflecting their focus on families with stable incomes seeking value-based healthcare.

Employment Status

Income Distribution

Education Level

Coupe Health Behavior Analysis

Behavior Profile

Device Breakdown

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