Top Marketing Strategies for CNN

CNN User Persona

Name:

Ethan Miller

Age :

32

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Master's Degree, Finance

Preferred platforms

GOALS

• Stay ahead of market trends and economic developments to make informed investment decisions
• Gain insights into global affairs and their potential impact on financial markets
• Understand complex financial concepts and strategies through in-depth analysis

Frustrations

• Information overload from various news sources
• Difficulty discerning reliable and unbiased reporting
• Lack of time to consume lengthy news articles and broadcasts

Name:

Olivia Garcia

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Stay updated on current events and pop culture trends to inform marketing campaigns
• Understand consumer behavior and preferences through social media insights
• Discover new and innovative marketing strategies and technologies

Frustrations

• Difficulty filtering through sensationalized news and clickbait
• Lack of trust in social media as a reliable news source
• Balancing staying informed with managing time effectively

Name:

David Lee

Age :

55

Gender :

Male

Occupation :

Professor of Political Science

Industry :

Education

Education :

PhD, Political Science

Preferred platforms

GOALS

• Access in-depth analysis of political events and policies
• Engage in thoughtful discussions and debates on current affairs
• Stay informed about international relations and global conflicts

Frustrations

• Polarization and bias in news reporting
• Difficulty finding diverse perspectives and viewpoints
• Proliferation of misinformation and fake news

CNN Geographic and Demographic Insights

Geographic Insights: CNN's largest market is the United States, followed by Canada and the United Kingdom. These countries represent a significant portion of CNN's viewership.

Demographic Insights: CNN's audience leans slightly towards female viewers. The platform attracts a wide age range, with a higher concentration in the 25-34 age bracket.

CNN Socio-economic Profile

Household and Income Insights: CNN's target audience typically falls within the medium to high-income brackets and often have households of 3-4 individuals.

Educational and Employment Insights: The majority of CNN's target users are employed full-time and possess a University or College level education.

CNN Behavioral Insights

Interest-Based Insights: CNN's audience is interested in diverse topics like politics, global affairs, business, technology, entertainment, health, and travel.

Technology and Social Media Usage: CNN users favor YouTube and Facebook while engaging across platforms like Twitter, LinkedIn, and Instagram. Device usage is balanced between desktop, Android, and iOS.

CNN Top Competitors