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Cortina Access Target Audience

User Segments

Age: 26

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 28

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 24

Gender: Female

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Amelia

Amelia

Age: 26
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInInstagramYouTube

Goals

  • Advance to a senior leadership position within the next five years and lead impactful campaigns
  • Continuously learn new marketing strategies and tools to stay ahead in the industry
  • Build a strong professional network that can support career growth and open new opportunities.

Pain Points

  • Lack of clear career progression paths within her current company
  • Difficulty in demonstrating the direct ROI of marketing efforts to upper management
  • Managing a heavy workload with limited resources and tight deadlines.

Cortina Access Geographic Distribution

Focus on North America (US, Canada) and Western Europe (UK, Germany), with emerging presence in Australia. These markets likely have high demand for advanced access control.

Top Countries

United States flag

United States

40%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

8%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily target users are in 3-4 person households with high income levels. This suggests decision-makers with significant purchasing power.

Employment Status

Income Distribution

Education Level

Cortina Access Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Facebook
Desktop User
Android User
Technology News
Business Strategy
Cybersecurity
Smart Home Devices
Productivity Tools
Financial Investments
Security Solutions
Operational Efficiency
Scalability
Data Privacy
Risk Mitigation
Integrated Systems
New Technology Adoption
Information Technology
Problem Solving

Device Breakdown

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