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Constant Contact Target Audience

User Segments

Age: 38

Gender: Female

Occupation: E-commerce Business Owner

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Retail Store Manager (Owner)

Education: Bachelor's Degree, Marketing

Age: 32

Gender: Female

Occupation: Marketing Consultant (Self-Employed)

Education: Master's Degree, Digital Marketing

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: E-commerce Business Owner
Education: Master's Degree, Business Administration
Industry: E-commerce
Channels: LinkedInInstagramFacebook

Goals

  • Increase online sales and conversion rates
  • Streamline customer communication and support
  • Expand market reach to new customer segments.

Pain Points

  • Difficulty managing multiple marketing platforms
  • Limited time for extensive marketing efforts
  • Struggling to track ROI effectively across channels.

Constant Contact Geographic Distribution

Constant Contact primarily serves North American small businesses, with the US as its dominant market, followed by Canada and key English-speaking countries.

Top Countries

United States flag

United States

70.5%
Canada flag

Canada

10.2%
United Kingdom flag

United Kingdom

5.8%
Australia flag

Australia

3.5%
Germany flag

Germany

2.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are typically in medium-income households of 2-4 people, indicating established small business or professional roles.

Employment Status

Income Distribution

Education Level

Constant Contact Behavior Analysis

Behavior Profile

Digital Marketing
Email Marketing
Customer Engagement
Lead Generation
Social Media
User-Friendly
Automation
Content Creation
Campaign Performance
Online Sales
Event Management
Networking
Technology Adoption
Website Builder
CRM
Analytics
Personalization
Strategic Planning
Brand Presence
Time Saving

Device Breakdown

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