Top Marketing Strategies for Blaash

Blaash User Persona

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Marketing Director

Industry :

Health and Wellness

Education :

MBA, Marketing

Preferred platforms

GOALS

• Increase brand awareness and reach a wider audience through engaging video content
• Drive traffic to the company's online store and boost sales conversion rates through shoppable videos
• Build a strong and loyal community around the brand by fostering interaction during live shopping events

Frustrations

• Creating video content that is both engaging and shoppable
• Effectively tracking the ROI of social commerce campaigns
• Managing live stream shopping events smoothly and seamlessly

Name:

Daniel Rodriguez

Age :

28

Gender :

Male

Occupation :

Social Media Manager

Industry :

Lifestyle and Fashion

Education :

Bachelor's Degree, Digital Media

Preferred platforms

GOALS

• Improve the performance of the brand's social media campaigns by incorporating shoppable videos
• Stay ahead of the curve and leverage the latest social commerce trends to engage Gen Z and Millennial customers
• Demonstrate the value of social commerce initiatives with detailed analytics and reporting

Frustrations

• Finding a social commerce platform that integrates seamlessly with existing workflows
• Creating shoppable videos that are high-quality and on-brand
• Justifying the budget allocation for social commerce tools

Name:

Aisha Patel

Age :

38

Gender :

Female

Occupation :

E-commerce Manager

Industry :

Electronics and Gadgets

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Provide a seamless and enjoyable online shopping experience that drives customer loyalty
• Explore new and innovative ways to showcase products and enhance product discovery
• Increase average order value by strategically featuring related products within shoppable videos

Frustrations

• Dealing with technical limitations of existing e-commerce platforms
• Finding ways to make product demonstrations more interactive and engaging
• Measuring the impact of immersive shopping experiences on customer satisfaction

Blaash Geographic and Demographic Insights

Geographic Insights: Blaash's primary markets are the US and India, comprising 60% of their user base. Other significant markets include the UK, Canada, and Australia.

Demographic Insights: Blaash's target audience is predominantly female (55%) and falls within the age range of 25-34 (35%).

Blaash Socio-economic Profile

Household and Income Insights: Blaash's users are typically from households of 2-4 people (65%) with a majority (60%) falling within the medium-income bracket.

Educational and Employment Insights: The majority of users are likely employed full-time (70%) and possess a university or college degree (70%).

Blaash Behavioral Insights

Interest-Based Insights: Target users are interested in digital marketing, e-commerce trends, social media, influencer marketing, video content, mobile shopping, and customer experience optimization.

Technology and Social Media Usage: Users prefer Instagram, YouTube, and LinkedIn. They primarily use mobile devices (60%) and desktops (40%).

Blaash Top Competitors