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Silvertree Consulting Target Audience

User Segments

Age: 32

Gender: Male

Occupation: E-commerce Business Owner

Education: Bachelor's Degree

Age: 29

Gender: Female

Occupation: Freelance Graphic Designer

Education: Bachelor's Degree

Age: 38

Gender: Male

Occupation: Digital Marketing Consultant

Education: Professional Degree

Digital Dave

Digital Dave

Age: 32
Gender: Male
Occupation: E-commerce Business Owner
Education: Bachelor's Degree
Industry: E-commerce
Channels: LinkedInYouTubeInstagram

Goals

  • To scale my online store significantly and expand into new markets without increasing my personal workload
  • To automate my business operations, especially financial reporting, so I can focus on product development and marketing
  • To achieve better work-life balance by streamlining my business finances and reducing stress.

Pain Points

  • Disorganised financial records leading to uncertainty about true profitability and cash flow
  • Time spent on manual bookkeeping takes away from critical growth activities
  • Lack of clear, actionable financial insights to make informed strategic decisions.

Silvertree Consulting Geographic Distribution

Primarily serving small to medium-sized businesses in Melbourne, Australia, with limited remote reach. Their core market is local.

Top Countries

Australia flag

Australia

98%
New Zealand flag

New Zealand

1%
United Kingdom flag

United Kingdom

0.5%
United States flag

United States

0.3%
Canada flag

Canada

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are primarily high-income small business owners, often in 2-4 person households, seeking financial growth and efficiency.

Employment Status

Income Distribution

Education Level

Silvertree Consulting Behavior Analysis

Behavior Profile

Seeking Peace of Mind
Technology Adoption
Digital Tools
Seeking Proactive Advice
Want Personalized Attention
LinkedIn User
YouTube User
Facebook User
Desktop User
Business Growth Strategies
Financial Podcasts
Leadership Development
Work-Life Balance
Self-Improvement
Seeking Clearer Financial Paths
Open to Digital Approaches
Value Tailored Services
Want to Understand Numbers
Struggling with Disorganized Books
Seeking Stress Reduction

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