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Coffee 'n Clothes Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Marketing Director

Education: Master's Degree, Marketing

Age: 42

Gender: Male

Occupation: Brand Manager

Education: Bachelor's Degree, Business Administration

Age: 34

Gender: Female

Occupation: Advertising Strategist

Education: Master's Degree, Communications

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInInstagramYouTube

Goals

  • To significantly increase brand engagement and reach new, relevant audiences through innovative experiential campaigns
  • To demonstrate clear ROI on marketing spend to executive leadership and secure larger budgets for future initiatives
  • To build long-term, authentic relationships with consumers that foster brand loyalty and advocacy.

Pain Points

  • Difficulty in accurately measuring the impact and ROI of experiential marketing campaigns
  • Finding truly unique and impactful experiential partners who can execute at scale across multiple geographies
  • Budget constraints and internal resistance to adopting new, non-traditional marketing approaches.

Coffee 'n Clothes Geographic Distribution

Primarily focused on the US and Canada with significant presence in major cities. Limited international reach beyond North America.

Top Countries

United States flag

United States

75%
Canada flag

Canada

20%
United Kingdom flag

United Kingdom

2%
France flag

France

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 2-4 person households, primarily with medium to high disposable incomes, enabling lifestyle spending.

Employment Status

Income Distribution

Education Level

Coffee 'n Clothes Behavior Analysis

Behavior Profile

Experiential Marketing
Authentic Connections
Influencer Networks
Digital Experiences
Interactive Merchandise
Social Media Engagement
Shareable Moments
Target Audience
Digitally Native
Trend-Followers
Early Adopters
Immersive Engagement
Visual Engagement
Mobile Engagement
Online Platforms
Fashion
Lifestyle
Beauty
Technology
Consumer Goods

Device Breakdown

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