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Cobalt Credit Union Target Audience

User Segments

Age: 19

Gender: Female

Occupation: Retail Sales Associate

Education: High School

Age: 21

Gender: Male

Occupation: University Student (Part-Time Food Service)

Education: Associate Degree

Age: 18

Gender: Female

Occupation: High School Student

Education: High School

Maya Singh

Maya Singh

Age: 19
Gender: Female
Occupation: Retail Sales Associate
Education: High School
Industry: Retail
Channels: TikTokInstagramYouTube

Goals

  • Save up for college tuition and living expenses
  • Understand basic financial management like budgeting and saving
  • Find a credit union that offers convenient mobile banking and doesn't charge excessive fees.

Pain Points

  • Difficulty in balancing work, studies, and social life
  • Not knowing how to start building credit without large commitments
  • Feeling overwhelmed by complex financial jargon and traditional banking processes.

Cobalt Credit Union Geographic Distribution

Primarily serves the local Nebraska market, especially Papillion. Digital banking expands reach, but physical presence is concentrated in the US.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
Mexico flag

Mexico

0.05%
United Kingdom flag

United Kingdom

0.02%
Australia flag

Australia

0.01%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mainly targets medium-income households of 2-4 members, seeking stable financial services and growth opportunities.

Employment Status

Income Distribution

Education Level

Cobalt Credit Union Behavior Analysis

Behavior Profile

Digital Banking
Mobile Apps
Online Transactions
Convenience
Secure
Financial Literacy
Community Engagement
Personal Finance
Small Business Growth
Real Estate
Automotive
Savings
Investing
Credit Cards
Bill Pay
Social Media
Facebook
LinkedIn
YouTube
Instagram

Device Breakdown

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