Find stats on top websites
Major Markets
United States
Japan
GermanyKey Competitors
Select a competitor
The Verge
TechRadar
Top Marketing Channels
The Verge
- YouTube Channel
- Examples: The Vergecast, Decoder, Circuit Breaker
- Campaigns: Weekly Tech News Recap, Product Deep Dives, Interview Series
- Social Media (Twitter/X)
- Examples: @verge, @verge_deals, @circuitbreaker
- Campaigns: Breaking Tech News Alerts, Live Event Coverage (e.g., Apple Events), Deal Spotlights
- Editorial Content
- Examples: In-depth reviews, Opinion pieces, Explainer videos
- Campaigns: Future of Tech Series, Verge Score Reviews, This Is My Next
Top Sales Channels
- Display Advertising
- Banner ads on articles, Sponsored content sections, Video pre-roll ads
- Tech Brand Partnerships, Product Launch Sponsorships, Holiday Gift Guides
- Affiliate Marketing
- Product links in reviews, 'Best Deals' articles, Price comparison tools
- Amazon Associates Program, Best Buy Affiliate Campaign, Holiday Shopping Guides
- Podcast Sponsorships
- Pre-roll ads on The Vergecast, Mid-roll ads on Decoder, Branded segments
- Tech Company Integrations, Software Service Promotions, Consumer Electronics Sponsorships
CNET SWOT Analysis
Strengths
Strong editorial voice and in-depth analysis
High production value for video content
Cult following among tech enthusiasts.
Weaknesses
Can be perceived as niche or overly complex for general users
Reliance on ad revenue
Less focus on deals compared to competitors.
Opportunities
Expand into more lifestyle tech content
Grow international audience
Develop premium subscription model for exclusive content.
Threats
Competition from general news sites
Decline in traditional display advertising
Algorithm changes on social media platforms affecting reach.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
