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Clio is a global organization that celebrates creative excellence in advertising, marketing, and communications. They host a variety of awards shows across different sectors, including the Clio Awards, Clio Sports, Clio Music, Clio Entertainment, and Clio Health. In addition to the awards, Clio offers resources and events for creative professionals.
Company : Clio
Industry : AdvertisingMarketingCommunications
Clio Key Value propositions
Clio Latest news
Clios | Clios
Welcome. Choose your creative path below. ⌄. New Clios Logo. Enter awards, view winners galleries, access entry details, and buy event tickets. New AOTW ...
Clio Announces 2019 Gold, Silver, Bronze and Shortlist Winners ...
Sep 4, 2019 ... NEW YORK—(September 4, 2019)— The Clio Awards, the premier ... McCann New York's “The Most Vicious Cycle” was a big winner in the ...
Clios - Clio Awards
Welcome. Choose your creative path below. ⌄. New Clios Logo. Enter awards, view winners galleries, access entry details, and buy event tickets. New AOTW ...
The Clios | LinkedIn
http://clios.com. External link for The Clios. Industry: Advertising Services. Company size: 11-50 employees. Headquarters: New York, New York. Type: Privately ...
Clio SWOT Analysis
Strengths
Globally recognized brandStrong industry reputationDiverse range of awards programs
Weaknesses
High barrier to entry for awardsReliance on live eventsPotential for subjective judging
Opportunities
Expand into emerging marketsDevelop digital-first contentFoster partnerships with industry leaders
Threats
Competition from established playersEconomic downturn impacting budgetsShifting trends in advertising
Top Marketing Strategies for Clio
Content Marketing and Thought Leadership
Clio can establish itself as a thought leader in the creative industry by creating valuable content like articles, case studies, and interviews with award-winning creatives. This strategy will increase brand awareness and attract potential entrants to its awards programs.
Targeted Advertising and Influencer Marketing
Leveraging targeted advertising on platforms frequented by creatives, such as LinkedIn and design communities, can reach a wider audience. Collaborating with influential figures in the industry can further amplify Clio's reach and generate buzz among creatives.
Clio User Persona
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GOALS
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Clio Geographic and Demographic Insights
Geographic Insights: Clio's primary market is the United States, followed by the United Kingdom and Canada. They also have a notable presence in Europe.
Top Countries
United States
45%
United Kingdom
15%
Canada
10%
France
8%
Germany
7%
Demographic Insights: Clio's target audience skews slightly female and falls primarily within the 25-34 age range, reflecting professionals in creative industries.
Age Distribution
Gender Distribution
Clio Socio-economic Profile
Household and Income Insights: Clio's users typically belong to households of 3-4 people with medium to high income levels, consistent with established professionals.
Educational and Employment Insights: The majority of Clio's target users are highly educated, with a large proportion employed full-time, reflecting the professional nature of their audience.
Households Size
Income Distribution
Education Level
Employment Status
Clio Behavioral Insights
Interest-Based Insights: Clio's audience is interested in design, technology, marketing trends, branding, advertising, film and music, highlighting their passion for creativity and innovation.
Technology and Social Media Usage: Clio's users primarily access content via desktop devices and engage heavily on visual platforms like Instagram and LinkedIn.
Interests
Device Breakdown
Social Media Usage
Clio Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Cannes Lions | 40% | Advertising, Creativity, Awards |
| D&AD Awards | 25% | Design, Advertising, Creativity |
| The One Show | 15% | Advertising, Creativity, Innovation |
